Session Boldly with Camp Illustrated
When we set out to brew All Day IPA, we had one goal in mind: create a beer with the full-flavor we love, but with a low enough ABV that we could keep our senses sharp. We wanted a beer that would be the perfect companion to our adventures, anything from conquering a long hike to relaxing around a campfire. Something we could tuck into a kayak, beach bag or tackle box and crack open during one of those moments that makes life so sweet.
We’ve partnered with Camp Illustrated (AKA Matt McAdow), a California-based artist, to illustrate these moments for our Session Boldly artwork. Matt, who travels throughout California and the Pacific Northwest in a VW bus, turns outdoor photographs into simple illustrations. Through his art, he hopes to “get people psyched to get outdoors.”
The illustrations Matt created for us are largely inspired by the photographs shared with us on Instagram, Twitter and Facebook showing the adventures All Day IPA has become a part of.
To reward those who share photographs with us, Matt will also be illustrating a few All Day IPA photos tagged with #SessionBoldly on Instagram and Twitter. Share your photos with us for a chance to have yours illustrated! Here’s Matt working on the first of these, a photograph shared by our Instagram pal @iskivolkl: