Centennial IPA’s New Look

We’ve taken one of our oldest and most-beloved brands and livened it up for 2020 and beyond. It’s time to unveil the new look of Centennial IPA

close-up of can of centennial ipa

For the first time in its nearly 20-year lifespan, Centennial IPA is sporting a brand-new look! Our in-house creative team took their time to create a new design that is modern, bright and accurately reflects the beer inside. At the center of this new design is an explosion of Centennial hop characteristics that speaks directly to the flavors of Centennial IPA you know and love (that’s right, the beer hasn’t changed one bit). A perfect homage to this truly classic and timeless IPA.

The newly redesigned Centennial IPA packaging will take the world by storm beginning in September 2020. This includes 15-packs, 6-packs, 19.2oz cans and 6-pack bottles.

First released when we opened our doors in 1997 under the name “Founders IPA.” Centennial IPA underwent a recipe (and name) change in 2000 to become the well-balanced, floral celebration of Centennial hops it is today. Centennial IPA has since been celebrated as a staple in many IPA lovers’ fridge and, for a time, regarded as the standard in American IPAs by the Beer Judge Certification Program. Learn more about the history of Centennial IPA here.


The Cadre logo
Join the Cadre
  • Social Information

  • Account Information

  • Strength indicator
  • This field is for validation purposes and should be left unchanged.

What is the Cadre?

Welcome to The Cadre

Thanks for joining the Cadre! You’re now a part of the small group of renegades and rebels that appreciate being the first to know about our latest news, served up straight from the brewery.

Now, on to the good stuff…

Visit the Cadre
Comments are now closed.
1 Comment on “Centennial IPA’s New Look”
  1. 16z 4 packs would be dope. It’s what my customers like.

Are you over 21?

You don’t need to be 21 to check out our Careers.