New Beer Release: Pale Joe, Brewed for ArtPrize 2016

We are pumped to announce that Pale Joe, a pale ale brewed with coffee, will be released on draft and in 6-pack bottles this September. Proceeds from the sale of Pale Joe will go to benefit ArtPrize 2016, the world’s largest art competition held annually in our hometown of Grand Rapids, MI. We often brew beers solely to pour in our taproom, which is where Pale Joe was first introduced, and we’re delighted to finally bring it to our non-local fans.

Most coffee beers begin with a dark, stout or brown ale base. Not this one. Your eyes will tell you one thing, but your palate will tell you another. Light in color but full in flavor, this golden ale features notes of gently roasted, fruit-forward coffee. Pale Joe features a special blend of high-end Ethiopian coffee expertly roasted by our hometown neighbors at Ferris Coffee and Nut. It’s the lovechild of your favorite iced coffee and, well, beer. Pale Joe comes in at 5.4% ABV.

Pale_joe_bottle“Pale Joe came out of my current infatuation with pale, sessionable beers,” says our Brewmaster Jeremy Kosmicki, “Being the ArtPrize beer, I wanted to play with expectations so I experimented with adding coffee to a lighter, pale ale. Turns out, using gently-roasted, fruit-forward coffee adds a nice roasty flavor that does not complete with the malts in the beer.”

This is the fourth beer brewed to benefit ArtPrize. Previous releases include Inspired Artist Black IPAMosaic Promise and Spectra Trifecta.

Founders Family members were given the opportunity to submit their portfolios to find an artistic match for the Pale Joe label, without knowing anything about the beer. Lead Cellar Operator and Kendall College of Art & Design graduate, Aaron Rossell, was chosen for his striking character illustrations and unexpected use of color. Aaron developed the character of Pale Joe, a leathery, dirty-overalled man as a symbol of  blue-collar, hardworking, coffee-sipping Midwestern farmers with the hope that he can help bridge the gap between artists and common-folk.

ArtPrize, an international art competition, promotes critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, Founders believes that experimentation is central to the human experience—whether one experiments with grains and hops or markers and watercolors—and that sharing one’s creation with the public is a brave act worth celebrating.

“We’ve always been thrilled with our strong relationship with Founders, the official brewery of ArtPrize and one of the best craft brewers in the United States,” noted Christian Gaines, ArtPrize Executive Director. “Our partnership, now in its fourth year, is built upon a mutual passion for our community, and a shared commitment to challenging the familiar — exemplified in Founders’ latest special release for ArtPrize Eight, Pale Joe.”

This year marks the eighth edition of ArtPrize, which will take place September 21–Oct. 9, 2016. The Founders taproom will be a venue for the eighth year running.

Pale Joe will hit shelves beginning September 13 in Michigan, Wisconsin, Missouri, Iowa, Illinois, Ohio, New Jersey, New York City and Boston, MA with limited availability on draft across our remaining distribution network.

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