Never Regret

Embracing Innovation

At the heart of a no-regrets attitude is granting permission to fail. That’s why Founders has always embraced a culture of experimentation. The brewery serves as a laboratory, with a taproom full of thirsty fans more than willing to help perfect the formulas. But for every beer that becomes a Founders staple, there are countless trials that never make it to the shelves. From crafting unexpected barrel-aged beers to trailblazing the session IPA craze, seeking the unknown is in the DNA of the brewers at Founders.