The same delicious beer in a brand new can! After carefully listening to feedback from our fans, our in-house creative team gave Centennial IPA a slight redesign to better reflect the timeless beer inside. If you’re a fan of Centennial IPA you know that this beer isn’t about the frills and over-the-top flavor additions that can be typical with modern IPAs. Centennial IPA is a classic, American IPA for the hop lovers out there, and we wanted to make sure the label design was paying tribute to the star of this beer—the Centennial hop.

First released when we opened our doors in 1997 under the name “Founders IPA.” Centennial IPA underwent a recipe (and name) change in 2000 to become the well-balanced, floral celebration of Centennial hops it is today. Centennial IPA has since been celebrated as a staple in many IPA lovers’ fridge and will continue to be the beer our team loves to enjoy for a shifty.

Expect the new design rolling out on shelves near you this September.

Cheers!