GRAND RAPIDS, MI. December 10, 2025. Founders Brewing Co., one of America’s top 10 largest and most respected craft breweries, today announced the release of its first non-alcoholic family of beers, Nonetheless. The first variety, Nonetheless Golden, is a refreshing non-alcoholic beverage inspired by lager style beers that tastes like real beer — because it’s made just like one, with the same process and quality standards Founders has used for the last 30 years.
Nonetheless is designed to seamlessly blend into any social activity. The launch addresses a growing desire for more choices in social drinking occasions, affirming that fun isn’t measured in ABVs.
“The growing demand for high-quality non-alcoholic options is one of the most significant trends in the beverage industry today,” said Elton Andres Knight, CEO of Founders Brewing Co. parent, Mahou USA. “Nonetheless is the next chapter in our story: a beer for those who want more, not less. With the launch of Nonetheless, we’re entering the N/A beer category by bringing the full craft and passion of Founders to a broader audience. This represents a major milestone for Founders in the quest to meet consumers where they are, providing an exceptional choice for any occasion.”
A natural embodiment of Mahou USA’s “Craft Beyond Beer” mission, Nonetheless is a testament to Founders’ brewing innovation. It offers the full-flavored, aromatic experience the brewery is celebrated for, allowing a non-alcoholic beer to be chosen for taste – not just for what it lacks.
“Our goal was simple: brew a non-alcoholic beer that is unmistakably Founders,” said Jeremy Kosmicki, Head Brewmaster at Founders Brewing Co., who has been with the company since 2000. “As with all our beers over the years, we were unwilling to compromise on flavor or quality. We focused on delivering the complex, aromatic, and refreshing experience our fans expect. Nonetheless gives beer fans the flavor they love, with the freedom to do more.”
Same Craft. Same Flavor. New Possibilities.
Nonetheless is brewed using the same time-honored methods and quality ingredients as every Founders beer has since 1997, ensuring authentic flavor and balance. The result is a non-alcoholic beer that stays true to what Founders stands for — uncompromising quality, refined flavor, and genuine enjoyment.
As the first release in the Founders Nonetheless family, Nonetheless Golden delivers a crisp, balanced profile — golden in color, smooth on the palate, and rich in character with less than 0.5% ABV and just 30 calories.
Tasting Notes: Smooth Bready Malt, and Citrusy Hops, Moderate Sweetness with a Touch of Bitterness and Crisp Finish.
Availability
Founders Nonetheless: Golden will be available in six packs of 12-ounce cans in select markets starting December 2025, with wider distribution nationwide planned throughout 2026 beginning in January in time for Dry January.
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Press Contact:
Lindsey Rodarmer
Director – Corporate Communications and PR
616.965.6324
rodarmerl@foundersbrewing.com
Founders Brewing Co.
ABOUT FOUNDERS BREWING COMPANY
For over 25 years, Founders Brewing Company has continuously worked to reinvent what craft beer can be. “Born & Brewed” in Michigan since 1997 and surrounded by the Great Lakes, Founders is devoted to using freshwater resources in a sustainable fashion to craft the highest quality beer possible – from All Day IPA to craft beer stalwarts like KBS. Founders is dedicated to its home state of Michigan, supporting local community causes from the brewery’s hometown of Grand Rapids, Michigan – proudly known nationwide as “Beer City, USA.”
ABOUT MAHOU USA
Mahou USA is the North American division of Mahou San Miguel — a family-owned brewer, beverage, and hospitality business with a strong international presence headquartered in Madrid, Spain since 1890. Mahou San Miguel is the leader in the beer sector in Spain with a presence in over 70 countries. Its presence in the United States dates back to 2014 when Mahou San Miguel partnered with Founders Brewing and then Avery Brewing.
Established in 2023, Mahou USA is a combination of brands from Avery Brewing, Founders Brewing and Mahou Imports (Mahou Cinco Estrellas). Specializing in brews that are complex, in-your-face ales, with huge aromatics and tons of flavor, Mahou USA ranks among the top 10 largest craft breweries in the U.S. The brands under Mahou USA have received numerous awards from the World Beer Cup and the Great American Beer Festival, and consumers often rate its beers among the best in the world.
