Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. NO ENTRY FEE. The Upgrade Your Line Up Sweepstakes (“Sweepstakes”) is sponsored by Canal Street Brewing Co., L.L.C., d/b/a Founders Brewing Company (“Sponsor”). Avid Marketing Group (“Administrator”), an independent third-party organization, will be the official timekeeper for the Sweepstakes. The Sweepstakes is open only to legal U.S. residents who are age 21 or older. Void wherever prohibited or restricted by law. BY ENTERING THIS SWEEPSTAKES, YOU ACCEPT AND AGREE TO THESE OFFICIAL RULES AND AGREE TO BE BOUND THEREBY.

1.              SWEEPSTAKES PERIOD: The Upgrade Your Line Up Sweepstakes (the “Sweepstakes”) will begin on August 1, 2021 at 12:01 a.m. Eastern Standard Time and end on October 31, 2021 at 11:59 p.m. Eastern Standard Time (the “Sweepstakes Entry Period”). Administrator will determine the winner(s) weekly of by random drawing on/around as outlined in Winner Selection chart below, and the associated prize(s) will be awarded in accordance with these Official Rules (the “Official Rules”).

2.              BINDING AGREEMENT: In order to enter the Sweepstakes, you must agree to these Official Rules. Therefore, please read these Official Rules prior to entry to ensure you understand and agree. You may not submit an Entry to the Sweepstakes and are not eligible to receive the prize(s) described in these Official Rules unless you agree to these Official Rules. These Official Rules form a binding legal agreement between you and the Sponsor with respect to the Sweepstakes.

3.              ELIGIBILITY: The Sweepstakes is open only to legal U.S. residents who are, as of the date of entry, 21 years of age or older and have internet access. Persons in the following categories are not eligible to participate or win a prize: (a) Employees, Officers and Directors of Sponsor, its affiliates, subsidiaries, representatives, advertising, promotion, fulfillment and publicity agencies; (b) Corporate Officers and Directors, Members and Managers of limited liability companies, and Partners in general or limited partnerships who hold alcoholic beverage licenses or permits to engage in the production, importation, or wholesale or retail sales of alcoholic beverage products and employees and representatives of such entities; (c) Employees of beverage alcohol regulatory agencies; (d) Members of the immediate family (parents, children, siblings, spouses) wherever they may live or members of the same household (whether related or not) of any person in the preceding categories. The Sweepstakes is subject to all applicable federal, state and local laws and regulations and void wherever prohibited or restricted by national, state, municipal, provincial or any other government laws.

4.              HOW TO ENTER: There are TWO (2) ways to enter this Sweepstakes:

Entry Method No. 1: During the Sweepstakes, send a text message with the word featured on retail POS to 24272 (“Entry Method No. 1”). Keyword will vary based on region/state, see retailer POS for details. Once the text is received, you must verify your date of birth. Then, you will be prompted to provide your full name, state of residence and email address (required) and you will then be automatically entered into the Sweepstakes. Prizes will be awarded to the name corresponding to the phone number from which the text message originated. You must fully complete the entry form in order to receive an entry into the Sweepstakes random drawing. All entries for Sweepstakes using Entry Method No. 1 must be submitted by August 31, 2021 at 11:59 p.m. Eastern Standard Time.

**Sending text alone will NOT result in entry; the entry form must be completed/submitted.


You will be charged for all text messages sent and received from your handset according to the terms in your individual calling plan with your cellular provider. For additional support, text HELP to 24272 or STOP to cancel at any time. All entrants using Entry Method No. 1 must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method. Standard text messaging fees may apply. Please consult your wireless service provider regarding your pricing plan. Not all cellular phone providers carry necessary service to participate. Check your phone capabilities for specific text messaging instructions. Text messaging service is not available in all areas.


Entry Method No. 2: Alternatively, print your full name, address, date of birth, email address, telephone number and the words FBC2107617W Founders’ Upgrade Your Line Up Sweeps on a 3” x 5 card and mail to: c/o Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008 Attn: FBC2107617W Founders’ Upgrade Your Line Up Sweeps Entry.

Mail-in entries for Sweepstakes must be postmarked by October 31, 2021 and received by November 7, 2021.


There is a maximum of one entry per person or per valid email address during the entire Sweepstakes Period no matter the method of entry. Any additional Entries submitted by the same individual or via the same email address shall be disqualified, will not be considered for the Sweepstakes, and ineligible for any prize award. Entries that are submitted twice (in both Sweepstakes periods) shall be disqualified, will not be considered for the Sweepstakes, and ineligible for any prize award.

By providing your email address, you grant Sponsor the right to send you promotional and/or marketing messages. You may opt out of receiving further promotional and/or marketing messages at any time by following the unsubscribe instructions in any email message. Entrants may not participate with multiple email addresses or under multiple identities, or submit an entry on behalf of another individual, nor may Entrants use any device or artifice to enter or to enter more than once during the Sweepstakes Entry Period or as multiple Entrants. Any Entrant who attempts to enter with multiple email addresses, under multiple identities, on behalf of another individual, or uses any other device or artifice to enter multiple times will be disqualified from participation in the Sweepstakes and all such Entries submitted will be void. Entries using macro, robotic, script or other forms of automatic entry will be disqualified. Entries will be deemed made by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to the email address by the internet service provider that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winners may be requested to provide Sponsor with proof that he or she meets the eligibility requirements for the Sweepstakes and/or is the authorized account holder of the email address associated with a winning Entry. Sponsor reserves the right to verify the eligibility of each Entrant; if an Entrant is found to be ineligible to enter the Sweepstakes his/her Entry will be considered invalid. Potential prize winners must meet all eligibility requirements and fully comply with these Official Rules.


5.              WINNER SELECTION; ODDS OF WINNING: THREE (3) total winners will be awarded at the end of this Sweepstakes. Odds of winning will be determined by the total number of eligible entries. Random winner selection will take place on or about November 15, 2021.

6.              All winners will be required to sign a declaration of eligibility, a liability release and a publicity release (where lawful) within five (5) days of notification or prize will be forfeited and may be awarded to another winner at sponsor’s sole discretion. If winner cannot be located or does not respond to attempt to be notified within five (5) days, prize will automatically be forfeited, and an alternate winner may be selected at Sponsor’s sole discretion. Except where prohibited, acceptance of prize constitutes winner’s consent to use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation. Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the promotion without notice or further obligation.

7.              Winner Notification: Each potential prize winner will be notified initially via phone and/or email. If the Administrator is unsuccessful in its attempt to reach and speak directly with a potential prize winner by phone and/or email within 48-hours of the initial notification attempt to the phone number and/or email address, then that contestant may be disqualified and an alternate potential prize winner may be selected from among the remaining eligible entries based upon the next runner-up, and notified as per the procedures outlined above (time permitting). Note: phone messages will not be left during the winner notification process.

8.              During prize winner notification, the selected potential prize winner must confirm their eligibility, and indicate their willingness and ability to accept the designated prize. The potential prize winner will then receive official notification via email delivery. If a selected winner does not meet the eligibility requirements, is unable or unwilling to accept the prize or elects to decline the prize, s/he will be disqualified and, at the Sponsor AND/OR Administrator’s discretion and time permitting, an alternate winner will be selected from among all remaining eligible entries based upon the next runner-up, and notified as per the procedures outlined above. Any disqualified contestant will not receive any alternate prize substitution or compensation. Decisions of the Administrator in the selection and determination of the prize winners and all matters relating to this Sweepstakes are final and binding. 

Each winner may be required to: 1) complete and return, within Two (2) days of date of receipt, a prize acceptance form including an affidavit of eligibility and liability/publicity release (where permitted) signed by the winner 2) present a copy of a valid driver’s license and/or government issued identification as a condition of receiving any prize; and 3) will be responsible for paying all applicable taxes (including, but not limited to all local, state and federal taxes) on all prizes or prize elements awarded. Failure to collect or properly claim any prize in accordance with these Official Rules will result in forfeiture of the prize. If forfeited for any reason, the winner will not receive any other prize substitution or compensation, and the prize will remain the property of Sponsor and will not be awarded, except as provided herein.

9.              PRIZES: THREE (3) grand prize winners to receive the Upgrade Your Line Up package. Package may include: ONE (1) home bar, ONE (1) 55” premium brand TV, ONE (1) set of branded bar stools, ONE (1) branded mini fridge (3.2 cubic feet), ONE (1) neon sign, ONE (1) set of branded logo glasses and ONE (1) wall-mount bottle opener. Prize items are subject to change without notice, based on availability. All prizes must be accepted in their entirety by winner or declined. Winner is solely responsible for any and all costs incurred in conjunction with acceptance and use of prize elements, prize packages, costs of installation or hardware/software/network equipment where applicable and service to utilize same. Sponsor reserves the right to ship individual elements of the prize packages separately. Actual prize elements may differ from items as depicted in Sweepstakes advertising materials, with Sponsor disclaiming any liability in conjunction therewith under any legal theory.

Total ARV of Prize: $1,500

Total ARV of all available Prizes is $4,500

All costs and expenses associated with Prizes acceptance and use not specified herein as being provided in the Prizes section of these Official Rules, and any other unspecified expenses associated with acceptance or use of the Prizes are the sole responsibility of the Winner. Alcohol beverages are not part of any prize. Limit of THREE (3) total Prizes for the Sweepstakes. Limit of One (1) prize per family/household/address.

Each Winner and any other Prize recipient is required to comply with any and all applicable federal, state and local laws, rules and regulations related thereto and is solely responsible for any and all federal, state, and local taxes that apply to the receipt and use of any Prizes. Entrant acknowledges that if he/she is a Winner, the Award Acceptance Agreement which he/she will be required to complete, sign and return to Sponsor will require Winner to complete an IRS Form W-9 and will authorize Sponsor to deliver to Winner a IRS Form 1099, or any other applicable income tax forms, reflecting the prize awarded to Winner. Any failure by any Winner to complete, sign and/or deliver the Award Acceptance Agreement and W-9 form will result in such Winner’s disqualification and ineligibility and an alternate Winner may be selected by Sponsor, in its discretion. Sponsor reserves the right to substitute a prize of greater or equal value in the event any prize or a portion of a prize is unavailable for any reason. Prizes are non-assignable and non-transferable. No cash alternative or other substitution of a prize is permitted, except at the sole option of Sponsor. Sponsor will not replace any lost or stolen prize or portion of a prize. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. All prize details are at Sponsor’ sole discretion. The awarding of any Prize is contingent upon full compliance with these Official Rules.

10.          GENERAL RULES: The Sweepstakes is offered by Canal Street Brewing Co., L.L.C., d/b/a Founders Brewing Company, which is not responsible for (i) late, lost, delayed, damaged, postage-due, incomplete, illegible, misdirected or undeliverable entries, responses, or other correspondence, whether by email or postal mail or otherwise; (ii) theft, destruction, unauthorized access to or alterations of entry materials; or (iii) phone, electrical, network, computer, hardware, software program or transmission malfunctions, failures or difficulties.

By participating in the Sweepstakes, Entrants agree to waive, release, indemnify, defend and hold harmless Sponsor and its parent, retailers promoting the sweepstakes, affiliated companies and subsidiaries and their directors, officers, employees, sponsors and agents, including advertising and promotion agencies, and assigns, and any other organizations related to the Sweepstakes (including Facebook, Inc. and Instagram, Inc.) (together, the “Released Parties”), from and against any claims, injuries (including death), loss, expenses or damages and/or liabilities of any nature that in any way arise in whole or in part from the acceptance, possession, use or enjoyment of a Prize or parts thereof, travel or participation in the Sweepstakes, attendance at the Trip to the Mothership, or in any other Prize-related activity, including, without limitation, any (i) condition caused by events beyond Sponsor’ control that may cause the Sweepstakes to be disrupted or corrupted; (ii) injuries, losses, or damages (compensatory, direct, incidental, consequential or otherwise) of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the Sweepstakes; (iii) printing or typographical errors in any materials associated with the Sweepstakes; or (iv) electronic, network or computer failures or malfunctions, or other hardware, software or technical errors of any kind, including any injury or damage to any person’s computer related to, or resulting from, participation in the Sweepstakes or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes.


Sponsor will be responsible for resolving any disputes and rules violations that arise in connection with the Sweepstakes. All interpretations of these Official Rules and the decisions of Sponsor AND/OR Administrator regarding the Sweepstakes shall be final and binding in all respects.

11.          ADDITIONAL CONDITIONS: Except where prohibited, by accepting any Prize, each Winner consents to the use of his/her name, photo and/or likeness, biographical information, entry materials and statements attributed to Winner (if true) for advertising and promotional purposes, including without limitation, inclusion in Sponsor’s newsletters, Sponsor’s homepage at www.Foundersbrewing.com, Sponsor’s Facebook page, and other Sponsor social media platforms (including Instagram, Twitter, etc.), without additional compensation. Each Winner also agrees to participate in promotional activities related to the Sweepstakes upon Sponsor’ reasonable request.

Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Sweepstakes in whole or in part, in the event of fraud, technical or other difficulties or if the integrity of the Sweepstakes is compromised, without liability to the Entrant. Sponsor reserves the right in its sole and absolute discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or Sponsor’s homepage, Facebook page or any Sponsor social media platform; (ii) violates these Official Rules; or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’ failure to enforce any term of these Official Rules shall not constitute a waiver of that term or any other provision. The Sweepstakes is subject to these Official Rules and all applicable federal, state, provincial and local laws and regulations apply. As stated above, the Sweepstakes is void where prohibited or restricted by law. By participating in the Sweepstakes, You acknowledge that you have read these Official Rules and agree to abide by them and by the decisions of Sponsor, which are final and binding on all matters pertaining to the Sweepstakes.

12.          GOVERNING LAW: These Official Rules are governed by the law of the State of Michigan, excluding its rules governing choice of laws. Any action, suit or case arising out of, or in connection with, this Sweepstakes or these Official Rules must be brought in the state or federal courts located in Grand Rapids, MI.

13.          PERSONAL INFORMATION: Sponsor may collect personal information about Entrants online, in accordance with its privacy policy and as may be more specifically set forth in these Official Rules. Please review these Official Rules and Sponsor’ privacy policy at www.Foundersbrewing.com/privacy. By participating in the Sweepstakes, each Entrant hereby agrees to Sponsor’ collection and use of personal information and acknowledges that he/she has read and accepted Sponsor’ privacy policy.

14.          WINNERS: A winners list may be obtained by sending a stamped, self-addressed envelope marked: Avid Marketing Group, Attn: FBC2107617W Founders’ Upgrade Your Lineup TTW Sweepstakes, P.O. Box 1008, Rocky Hill, CT 06067-1008. All requests must be postmarked by October 31, 2021 and received by November 7, 2021.

15.          SPONSOR: The Sponsor of the Sweepstakes is Canal Street Brewing Co., L.L.C., d/b/a Founders Brewing Company, 235 Grandville Ave, SW, Grand Rapids, MI 49503.

© 2021 Founders Brewing Company, Grand Rapids, MI


Are you over 21?

You don’t need to be 21 to check out our Careers.