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New Brewhouse!

It’s a day we’ve been looking forward to for a long time now: Our new brewhouse is cranking out its very first batch as we type! (Dirty Bastard is doing the honors.)

Our old brewhouse will continue to be utilized to brew specialty batches and taproom-only beers. This means that, in total, our brewing capacity has increased from 30bbl to 115bbl per turn.

Here she is:

 

Our new brewhouse!

 

Director of Operations Alec Mull and Head Brewer Jeremy Kosmicki take a quick break from their hard work to pose for a photo by our new equipment:

 

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CBS Allocations and Pricing

From our company president and CEO, Mike Stevens:


Folks,

We feel that it’s necessary to address a few of the concerns surrounding the release of our Canadian Breakfast Stout (CBS). We understand the frustrations stemming from the lack of availability of this beer and are looking forward to the day when we can produce much more of our specialty brands. As some of you are aware, we have been undergoing constant expansion for the past few years and have been working toward a master plan that will increase our annual brewing capacity by four times our current level. We are happy as hell to share that our new brewhouse is now on line and that we just recently started brewing into the new system. We plan to use this new system in 2012 to increase production of our specialty items to better service the demand for them. It is important to keep in mind, however, that the next couple of 750ml (Backstage Series) releases as well as the 2012 KBS release will still be scarce, because these beers were brewed on the old (smaller) system. But after that we should be off and running toward much greater availability.

On another note, there seems to be some concern or confusion on how are beers are allocated per state. We are proud to be a Michigan-based brewery and all specialty releases take this into consideration. We at Founders will never forget our home state market. In terms of CBS, the state of Michigan received an allocation of 21% of the entire batch of CBS. No other state saw more than 12% of the total availability. That being said, no state is treated more fairly than another (including MI). Distributor allocations are simply based on a representation of total number of accounts they represent for Founders. Should rumors of this exist to the contrary, know that they are just that: rumors.

Lastly, we’ve noticed that retail price gouging is also being discussed. I can only give you the brewery’s position on this, but please know that, legally, once we sell our products to our wholesaler, they in turn sell it to retailers throughout our states of distribution. We have no control over what this retailer will charge for the beer. We do establish our suggested retail pricing, but we cannot enforce this whatsoever. When we hear of retail price gouging, it annoys us as much as it annoys you. Our recommendation to our wholesalers in dealing with retailers that are gouging is to communicate that, if the retailer does not stop overcharging, they will jeopardize their ability to receive Founders specialty items in the future.

In short, we just want to set the record straight on these few items floating around on the blogs and make everyone aware that we are working day and night to fix the capacity concerns with our specialty products. We make this beer because we are extremely passionate about creating the best liquid we know how to produce. We started this business as home brewers and still look at ourselves as such. We know that some of you might never get your chance at a CBS bottle, but we feel it would be a greater disappointment to have never shared this product at all.

Cheers,

Mike Stevens | President & CEO

 

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KBS at 2.7 Miles Up

Taking a moment to share something from our inbox:

 

“Founders Crew,

I live in Denver, CO, and hiked Quandary Peak (elevation 14,265) just south of Breckenridge this past Saturday. Atop the summit of this beautiful peak, I surprised a fellow beer enthusiast with an ’09 KBS (his first). You should have seen his face when I pulled the bottle out of my CamelBak—it was priceless and awesome! Anyways, I think this might be the highest place on Earth a KBS has been enjoyed, so I thought it’d be fun to share a photo with y’all.

–Bryan Turner”

Man holds a bottle of KBS and a cup to drink it from atop a mountain peak.

 

We’re doubly impressed that Bryan had the foresight to carry a cup up with him so that the KBS could be decanted.

Have you taken Founders somewhere incredible (maybe somewhere even higher than 14,265 feet)? Let us know in the comments, upload your photo to our Flickr page, or feel free to email us directly at info [at] foundersbrewing [dot] com!

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Canadian Breakfast Stout: Taproom Release Information Announced

 

Grand Rapids, Michigan, September 1, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced last month that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

The taproom release at 235 Grandville Ave SE in downtown Grand Rapids will begin at 11 a.m. on October 1. There will be about 1700 bottles available for purchase at $18 each. A strict limit of two (2) bottles per person will apply, and all bottles will be available on a first-come, first-served basis. Because a line is expected to form before 11 a.m., numbers will be handed out so that the line can remain intact once the taproom doors open. CBS will be featured on draft, and CBS merchandise will be available in the Founders company store, which is on the north end of the taproom. As with all Founders specialty products, growler fills will not be available for CBS.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.

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Canadian Breakfast Stout To Be the Second Release in Founders Brewing Company’s Backstage Series

CBS label

Grand Rapids, Michigan, August 19, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced today that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.

Founders Brewing Company opened their doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following with several beers lauded as winners of national and international awards in their respective categories. In 2009, they were ranked as the second fastest growing brewery in the United States, and they are currently rated the second highest brewery in the world by RateBeer.com.

 

Founders Brewing Company, 235 Grandville Avenue SW in downtown Grand Rapids, is a proud member of the Michigan Brewers Guild. www.michiganbrewersguild.org.

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Founders Canoe Marathoners

We sponsored a local father-son, first-year team for the 2011 AuSable River Canoe Marathon, a 120+ mile overnight race in Northern Michigan that starts at 9pm in Grayling and ends in Oscoda, where the AuSable River meets Lake Huron. They finished first in the rookie division with a time of 16 hours and 58 mins. Nice work, Matt and Mike Savoie!

 

Canoe Racers' Boat

 

Racers carrying their boat

 

Father-and-son Founders team

 

**Matt and Mike are wearing our multifunctional bike jerseys, which are available in our online and on-site company store. If they are out of stock, please contact us to pre-order: companystore [at] foundersbrewing [dot] com.

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Announcing International #IPADay: A Social Celebration of Craft Beer

 

FOR IMMEDIATE RELEASE

 

San Diego, CA – July 7, 2011 – Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4, 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

 

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations–making it the perfect style to galvanize craft beer’s social voice.

 

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is an opportunity for breweries, bloggers, businesses, and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

 

Tips on How to Take Part:

  1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.
  2. On August 4, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd, or any other social media site.
  3. See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…
  4. Track down your favorite IPAs, those that you’ve been meaning to try, and those you’ve never heard of; share them with friends and share your thoughts with the world.
  5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

 

About International #IPADAY

Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.

 

For more information on events or how you can support #IPADay, visit http://ipaday.eventbrite.com or comment on this blog post and we’ll respond directly!

Hashtag: #IPADAY

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KBS + African Elephants

These are our favorite kind of emails to receive:

Yo Founders!

I just wanted to send you a brief email to tell you that I love your beer. In fact I love KBS so much that I actually brought a bottle to Africa on my honeymoon last year. My wife thought I was nuts bringing beer all the way to Africa, but I wanted it to be the perfect trip. A year later she is now a beer geek and totally gets it. Attached are two pictures of the beer and some elephants that were at a near by watering hole in the background. Your beer is excellent. Keep it up.

Ryan


Here are the photos that were attached:

 

Sometimes we live vicariously through our beer. This would be one of those times.

Thanks to Ryan for sharing!

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Founders Fest Last Minute Info!

Just over 48 hours remain before our biggest party of the year: Founders Fest!

Scroll past the photo of the extra tall Backwoods Bastard that showed up last year to find answers to all of your last minute questions (if you have any others, please feel free to post them in the comments, and we’ll respond ASAP).

TICKETS

  1. Advanced ONLINE ticket sales have ended (there is no longer enough time left before the event to mail tickets out).
  2. Advanced IN PERSON tickets will be available through the end of day Friday at both our Taproom and our Company Store ($15).
  3. All remaining tickets will be sold at full price ($20), on Saturday, AFTER the event begins at 3pm.

You cannot purchase tickets over the phone and put them on will call.  You either had to buy advanced tickets online, in person, or wait until the event begins and pay full price.

Everyone attending Founders Fest has to be at least AGE 21. No exceptions!

Current Mug Club Members may purchase ONE ticket for themselves in advance, here in person in the Taproom, or on the day of the festival AFTER it begins at 3pm.

All Ticket Sales are final. There are no refunds, exchanges, etc.

RULES

Re-entry is allowed but not guaranteed. We will allow people to re-enter only if they have a valid wristband and hand-stamp, and if our capacity allows it. Attendees assume the risk of not being able to re-enter once they leave.

The following items are not allowed:

  • Pets
  • Outside food and beverage (water is OK)
  • Vehicles of any kind (bikes, skateboards, rollerblades, etc.)
  • Illegal substances
  • Bad attitudes

Collapsible camp chairs are allowed, but cannot be set up directly in front of the stage. Violators are subject to removal from the event without refund.

MUSIC SCHEDULE

3:00pm  DJ SPYDRE MURPHY (and in between sets)
3:30pm  A.B! & COCONUT BROWN
4:15pm  STEPPIN’ IN IT
5:15pm  FBC ALL-STARS
6:15pm  THE RAGBIRDS
7:15pm  TERRAPIN FLYER with MELVIN SEALS
8:15pm  RUBBLEBUCKET
9:30pm  GALACTIC

Founders Fest ends as soon as Galactic completes their encore.

BEER

We will have the following beers on draft…plus a few surprises!

PARKING

Our parking lots will be closed during Founders Fest, so please plan ahead for parking. Ellis Parking will have the following lots available: 100 Grandville, Grandville/Oakes, Custer, Avis and 90 Market. Check their online map to locate these. Other street parking is available through the city. You can also contact a local cab service to drop you off at the festival and pick you up after; two options are Calder City Taxi (616.454.8080) and Yellow Cab (616.459.4646).

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Founders Fest T-Shirts!

We received our shipment of Founders Fest t-shirts today! They’ll be available at the festival merch tent, which will be across the street from the beer tent. Check ’em out!

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Tap List RSS Feed

If you’re a frequenter of our taproom—whether you live in the Grand Rapids area or not—we have something that may interest you: an RSS feed for our tap list.

RSS Feed Icon

What this means: you will be able to receive live updates whenever we update our tap list.

Been wanting to try CBS? Were you sitting at home, playing online poker the last time we put it on? If you sign up for this feed, you’ll be updated immediately after we update the list ourselves.

Don’t miss out again.

Are you over 21?

You don’t need to be 21 to check out our Careers.