Some of you have asked us the story behind the Dissenter label, and it’s a pretty cool one, so we figured we ought to share it with you all. Here’s the story, as told by our graphic designer, Brett Haberkorn:
The man on the label is my father-in-law, who was the drummer for a band called “Joey Greco and the In Crowd” in the early ’60s in New York City. Coming back from a gig one night, they were in a car accident, and my father-in-law was ejected from the car and broke his leg. The band found a drummer to fill in until his leg healed. At the same time, an upstart band was looking for a drummer and wanted to check out Joey Greco and the in Crowd for a potential drummer to recruit. Instead of seeing my father in-law, they saw the fill-in drummer, whose name was Peter Criscuola, or “Peter Criss”. The upstart band picked up Peter and eventually formed the band KISS. So, if my father-in-law didn’t break his leg, he could have been the drummer for KISS (we like to think). On top of all that, he also fits the Dissenter definition in character and in his stance. His back is turned to you in a defiant gesture, and he doesn’t care what you think. My father-in-law has gone against the norm his whole life and seems to fit the Dissenter character.
Fall is around the corner, and it’s a good time for beer. We’ll be releasing the following four beers over the next couple of months, so be on the lookout.
- Mosaic Promise is our single malt, single hop beer brewed in honor of ArtPrize. It will be released starting on September 13 in Michigan, Wisconsin, greater New York City and greater Chicago. Read more.
- Breakfast Stout‘s release harks the beginning of Stout Season. An oatmeal stout brewed with coffee and chocolates, it will be released in late September or early October, depending on distributor shipments in your area. Read more.
- Dark Penance is an Imperial Black IPA and is the newest addition to our portfolio of world-class IPAs. It’s the first beer to be added to our lineup since All Day IPA in spring 2012. It will be available across our footprint starting on October 1. Read more.
- Harvest Ale is a limited release wet-hopped ale that celebrates the hop harvest. Its release is dependent on when we get our delivery of whole-cone hops into the brewery–it will likely be available sometime in October. Read more.
We’re teaming up with Untappd to offer the Hop 2 It badge for the month of August!
Interpretations of IPAs range far and wide—and we’ve interpreted the style in many ways. Our IPAs vary in taste, strength and color, from the crimson of Red’s Rye IPA (draft only right now) to the golden straw of Double Trouble. Try a couple and see which interpretation suits you best.
To unlock this badge, check-in to at least two (2) different IPAs from Founders, listed below, during the month of August.
Also, don’t forget that IPA Day is on August 7 this year–it would be a good day to unlock your Hop 2 It badge!
We’ve brewed a new taproom one-off, the Ales for ALS IPA, which is now on tap. Founders is one of nearly seventy participating breweries, who are all brewing their own unique beer for this campaign. A proprietary hop blend (featuring Citra, Mosaic & some experimental hops) was provided to each participating brewery to use in their creation. Proceeds from sales of these beer go to benefit ALS Research. You’ll find it to be a smooth, golden, easy-drinking IPA. Stop in and try it soon because we didn’t brew all that much and it will only last for a limited time.
Ales for ALS is a national campaign to raise funds and awareness for ALS, also known as Lou Gehrig’s disease, a fatal neurodegenerative disorder. Participating brewers brew special beers with a proprietary hop blend, and donate a portion of the sales to the ALS Therapy Development Institute, the world’s leader in ALS research. Built by and for patients living with the disease today, the Cambridge, MA-based drug discovery biotech has one mission: to end ALS.
For more info on ALS, the Ales for ALS campaign, and to get involved, check out alesforals.com.
We’re also participating in GR’s annual community-building sandwich competition, The Grandwich! Here’s the how the Grandwich camp describes the competition (put on by the Neighborhood Business Alliance & Downtown GR):
Grandwich is a fun competition between unique restaurants, delis, cafes, bakeries, etc. located Downtown and in the neighborhood business districts. The goal is to create a sandwich that wins exclusive rights to be called the OFFICIAL 2014 sandwich of Grand Rapids – or – “Grandwich.” As the competition enters its fourth year, we’re planning the highest stakes yet. We will provide the winner with free marketing to proclaim the victory.
For the competition, businesses dream up a sandwich and submit what they feel is an award-winning entry. The competition will last four weeks and will conclude with a final event at Rosa Parks Circle where we will announce a People’s Choice award along with 1st, 2nd, & 3rd place winners determined by a panel of judges.
Judging will take place via the following parameters: use of local ingredients, uniqueness, taste & appearance.
*In previous years, we’ve submitted regular deli menu items like the Devil Dancer & the Louis A. Cornelius. This year, we decided to make something special just for the competition. Here’s what we’ve submitted to the Grandwich Competition:
- a Porchetta (pork-etta) Sandwich (Porchetta is a pork roast w/2 kinds of pork rolled together)
- we’ll be using pork belly stuffed with bratwurst meat
- this’ll go on a fresh Sesame Seed Hamburger Bun
- with Red Cabbage Kapusta (kapusta is essentially polish kraut, slightly thicker and usually with meat bits)
- Summit Hop-pickled Arugula
- and a Sweet Tomato Marmalade
- “It captures almost all flavors in the spectrum.” – Deli Manager Justin Golinski
- the buns will be made fresh daily by Nantucket Bakery
- the bratwurst will be made locally by Frank’s Market
- all other items will be hand-crafted by the wizards in our delicatessen
We’ll be running this Grandwich entry as our July Deli Special (from 7/8-7/31). (The Grandwich competition runs 7/8-7/28)
*It will be available in our deli while supplies last, for $10.25.
For all the info, simply visit: http://downtowngr.org/grandwich/home
And, as always, we have some great live music lined up for you, so be sure to check out who’s playing! (Our live music schedule has also been added to our mobile app if you’d like to keep up with us that way.)
We announced today that we’ll be releasing Dark Penance, an Imperial Black IPA, as a specialty release this October 2014 with availability through the end of the year. It’s replacing the TBA in our availability calendar that many of you noticed when we published it late in 2013. Dark Penance will be available throughout our distribution footprint both on draft and in 12 oz. bottles with a suggested retail price of $11.99 per 4-pack.
Dark Penance is the newest addition to our lineup of world class IPAs, which includes Centennial IPA, Red’s Rye IPA, Double Trouble, Devil Dancer and All Day IPA, a session IPA.
“We don’t just add beers to our lineup to have something new on the shelves,” said Dave Engbers, co-founder and vice president of brand and education at Founders Brewing Co. “Our Backstage Series is for experimentation and keeping things fresh, and we still only put those out a few times a year. Dark Penance, on the other hand, went through many recipe iterations before we were willing to put it up there with the other beers that we release again and again, year after year.”
The recipe for Dark Penance took about a year to develop, time that was mostly spent perfecting the beer’s balance and hop profile. It’s the first new beer to be added to our lineup since All Day IPA, which was released in spring 2012 following three years of development.
Dark Penance starts with a heavy malt foundation of Crystal malt for sweetness and just enough Midnight Wheat to push the color to black. The bitterness is huge (100 IBUs huge), but balanced by malt sweetness and alcohol burn. The hop flavors and aromas range from citrus to floral to pine—most everything that hops can be—thanks to a delicious blend of hand-selected Chinook and Centennial hops. The Imperial Black IPA is 8.9% ABV.
“Black IPAs are becoming more common, but Imperial Black IPAs aren’t, and imperializing things is what we do,” said Brewmaster Jeremy Kosmicki. “Plus, we thought this beer would fit in well with our specialty lineup alongside Imperial Stout, Curmudgeon Old Ale and Double Trouble.” Dark Penance will be available as the follow up to Double Trouble in our specialty calendar, from roughly October to December, dependent on distributor shipments. It will be released in our taproom on draft and in bottles as of October 2014.
We’re excited to announce that we’re going to release Mosaic Promise, an ale brewed with a single malt and a single hop, this September. Proceeds from the sale of this new ale will benefit ArtPrize, the world’s largest art competition that takes place annually in Grand Rapids, Mich. Mosaic Promise will be sold in Michigan, Wisconsin, greater New York City and greater Chicago both on draft and in 12 oz. bottles with a suggested retail price of $9.99 per 6-pack.
In April 2013 we inked a deal with ArtPrize that made us the official brewery of the competition for the next five years. The premier leadership sponsorship deal included offering our beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other items. It also included permission for us to use the ArtPrize identity marks (logo and graphics) on any co-packaged items, including beer. We plan to release a new beer for each year of our five-year partnership with ArtPrize under the name “Artist Series”. This is year two. Last year’s release was Inspired Artist Black IPA.
“Making a unique beer in honor of ArtPrize has become a fun challenge for our brewers,” said Dave Engbers, our co-founder and vice president of brand and education. “This year’s release just fell into place. Ninkasi—a stained glass ArtPrize submission that showed in our taproom last year—became a permanent part of our taproom when we purchased it last year. We knew right away that it would make a perfect label for Mosaic Promise, a beautifully simple beer that we had been experimenting with for some time.”
Mosaic Promise showcases a single malt—Golden Promise—and a single hop—Mosaic. The traditional barley’s depth of flavor and the versatility of the hops’ bittering, flavor and aroma characteristics are the strong pillars that comprise the structure of this clean, rich, golden beer. We can brew complex beers with the best of them, but we recognize that there’s also beauty in simplicity. The beer clocks in at 5.5% ABV and 50 IBUs.
Proceeds from the sale of Mosaic Promise will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, we believe that experimentation is central to the human experience—whether one experiments with grains and hops or colored glass and light—and that sharing one’s creation with the public is a brave act worth celebrating.
“Founders is an iconic brand producing a sublime range of exquisite beers in our own Grand Rapids,” said Christian Gaines, executive director of ArtPrize. “We’re honored and elated to count Founders as the ArtPrize Official Brewery and to include Mosaic Promise as the latest special release beer—one that’s emblematic of our strong partnership and shared commitment to art, artists and community.”
More than 400,000 people are expected to attend ArtPrize 2014.
We also partnered with ArtPrize to launch ArtPrize on Tap, the newest ArtClub membership perk. From the patios of the Centennial Room, our private second-floor entertainment space, ArtPrize on Tap offers ArtClub members the opportunity to connect year-round and stay on the ArtPrize insider track, while enjoying Founders food and beer. We will premiere Mosaic Promise at the August installment of ArtPrize on Tap. Held on the third Wednesday of every month, ArtPrize on Tap is free for ArtClub members, and friends of ArtPrize and Founders can join for $10. To learn more, go to artprize.org/artclub.
Mosaic Promise will be available for a limited time starting on Sunday, September 14, across our Michigan, Wisconsin, metro NYC and Chicagoland distribution footprint. It will be released in our taproom on draft and in bottles starting on Tuesday, September 16. There will be an event in our taproom featuring the artists and introducing the beer from 4:30-6:30pm that day. One-of-a-kind Mosaic Promise posters will be given away, while supplies last. Mosaic Promise will also be featured at official ArtPrize events.
This year marks the sixth edition of ArtPrize, which will take place Sept. 24–Oct. 12, 2014. Our taproom will be a venue for the sixth year running.
Grand Rapids artists Matt and Elizabeth Kolenda, Adrianne Hollemans and Maria Orr make up Kolenda Art Glass. They submitted the stained glass piece “Ninkasi” as an ArtPrize 2013 entry that showed in the Founders taproom. Ninkasi is the ancient Sumerian goddess of beer, and Kolenda depicted her with traditional mouth-blown antique glass that was both painted and stained in vibrant colors. In their artists’ statement, they said, “Just as new, creative brewers everywhere are challenging the age-old custom of brewing beer, ‘Ninkasi’ puts an exciting spin on the common perception of what stained glass form is and was ‘supposed’ to be.”
The Founders Family fell in love with Ninkasi and purchased the piece. She’s now a permanent installation in our taproom.
Watch our brewmaster Jeremy Kosmicki explain the conception of All Day IPA, what a Founders session ale is all about and why this beer is Brewed for Us.
The Brewers Association has chosen our hometown of Grand Rapids as the location for the 36th Annual National Homebrewers Conference, taking place June 12-14, 2014. Slots are still available if you’re interested in attending!
The conference includes the following:
Furthermore, every conference attendee will receive one bottle of a custom Founders beer brewed by our brewmaster Jeremy Kosmicki and brewer Laura Houser in collaboration with local homebrewing legend Jeff Carlson. Oak-Aged Rye IPA is brewed with Munich and Crystal malts and a huge percentage of rye malt. It’s bittered and flavored with German Magnum and Perle hops, heavily finished and dry-hopped with Cascade hops hand selected from the Yakima Valley. This 7.2% ABV ale is aged for multiple weeks on American white oak and carries 55 IBUs. Bottles of this beer will only be available to conference attendees. It will not be available anywhere else.
Here are a couple of photos of Jeremy, Laura and Jeff brewing this beer on our classic brewhouse:
We’re also doing a few events in our Centennial Room and beer garden in the days leading up to the conference. Be sure to check out all of the events and sign up for them as many are ticketed and have limited seating!
Still not sure what to expect at the conference? Have a look at last year’s photos, the first-time attendee guide and this video overview of all the beery goodness Grand Rapids has to offer.
Register for the conference here.
We plan to introduce Dissenter, an Imperial India Pale Lager (IPL) brewed with a wide variety of tropical, citrus-forward hops, this August to mark the tenth installment in our Backstage Series. Like all of our Backstage Series beers, Dissenter will be sold in 750mL bottles, with a suggested retail price of $11.99 per bottle.
Dissenter is the first lager we’ve brewed since Noble Lager, a beer that hasn’t been in our production cycle for twelve years. Dissenter is our argument in favor of the potential for complex lagers, clocking in at 8.7% ABV and 70 IBUs.
This beer is a departure from our other releases for a couple of reasons: All of the beers in our standard lineup are ales, which are fermented at warm temperatures, whereas lagers are fermented cold. Plus, Dissenter uses a different kind of yeast from other Founders beers. Test batches of the Imperial IPL were brewed using our pilot system and have been on tap in our taproom off and on throughout the past few months. The longer brewing process used for lagers gives this beer an exceptionally clean finish, allowing the clear beauty of the hops to shine.
“With Dissenter, we’re releasing yet another Backstage Series beer that doesn’t fit within standard beer style guidelines,” said Co-Founder and Vice President of Brand & Education Dave Engbers. “And that’s the point. It’s a celebration of the creativity of our brewing team, and we’re looking forward to sharing it with the growing circle of beer enthusiasts.
Dissenter will be released in limited quantities across our distribution footprint beginning on Friday, August 1, and will be available at our taproom that same week. Look for one more Backstage Series releases from us in 2014.
We announced our lineup of eleven Philly Beer Week 2014 events today, including an All-Star Road Show event on Sunday, June 1, from 4-11pm at World Cafe Live. “All-Star” refers to both the draft lineup and the FBC All-Stars, the official brewery band, who will be playing a live show that evening.
The All-Star draft lineup for the Road Show will include some of our specialty and Backstage Series releases, a few taproom one-offs never before on draft outside of our taproom in Grand Rapids, Michigan, and some surprises. There will be 18 beers on tap.
Workout will open the night followed by the FBC All-Stars—a super group made up of the brewery’s finest musicians (including brewers, the production planning manager, warehouse manager, deli manager, taproom manager, two bartenders, and a cook)—for an entertaining evening of music and beer.
Tickets are $10/ea with a portion of the proceeds being donated to Live Connections. They can be purchased here beginning on Friday, April 18, at 10am EDT right here: http://bit.ly/1m317tb.
The All-Star Road Show official after party will start at 11pm at BRU Craft & Wurst.
Other Founders Philly Beer Week events include an annual beer dinner at the South Philly Taproom on Monday, June 2, and tap takeovers at spots including the Prohibition Taproom, Lucky’s Last Chance and Varga Bar. All events can be found on our site right here. Or on this poster:
To celebrate the release of All Day IPA in 15-packs this month, we’re asking you to submit your session with All Day IPA using #FoundersSession via Facebook, Twitter or Instagram. Entries are posted to our Facebook page. We’re picking weekly winners, who will each receive two All Day IPA can glasses. Then, we’re opening things up to a public vote on our Facebook page from April 28 to May 4. The winning photo in the public vote will receive an All Day IPA prize pack, and the winning video wins a trip for two to Founders Fest 2014!
So, to keep it simple, this is what you do: Use our website beer locator or mobile app to find yourself some All Day IPA, take a video or photo of your session while enjoying it and you may win a trip to our biggest party of the year.
Head here for full details and contest rules.
We are very happy to announce the lineup for Founders Fest 2014!
Founders Fest 2014: A Celebration of Beer & Music, June 21, 2014 3-11pm
This year’s lineup includes:
Modern Day Funk, Brooklyn, NY
CHARLES BRADLEY & HIS EXTRAORDINAIRES
Rhythm & Blues, Soul, Brooklyn, NY
Electric Duo, Brooklyn, NY
Funk, Jazz, Afro-Beat, Brooklyn, NY
THE GIVING TREE BAND
Americana, Rock-n-Roll, Yorkville, IL
Progressive Bluegrass, Grand Rapids, MI
Indie, Rock-n-Roll, Grand Rapids, MI
Super Group of Founders Employees, Grand Rapids, MI
For more info on this year’s Founders Fest, check out the event page.
Tickets will go on-sale Friday, April 18, 2014 at noon EST via Eventbrite.
We’re headed west! We’re expanding our distribution territory to include the Grand Canyon State, with Hensley & Company slated to represent our brand across the entire state of Arizona beginning in April.
“Arizona is our first truly western state of distribution,” said Co-Founder and CEO Mike Stevens. “There are a lot of Michigan natives in Arizona, and it’s a state with a developing craft beer scene, so it made sense for us to open it this spring.”
Residents of Arizona can expect to find our year-round and seasonal products, both in bottles and on draft, in the first shipment. The launch is set for the week of April 21. Specialty releases will follow our release schedule from there.
To recap, we’re opening five new states in April, including Oklahoma, Tennessee, Arkansas and Louisiana in addition to Arizona, bringing our total distribution footprint to 32 states. Here’s our updated distribution map:
We’re expanding our distribution territory once again, this time to include the Volunteer State, with a network of distributors slated to represent our beer across almost the entire state of Tennessee beginning in April.
“We’ve been distributing in most of the states surrounding Tennessee for years,” said Co-Founder and CEO Mike Stevens. “Beer enthusiasts in Tennessee have been growing the craft beer scene, and they’ve been patient with us. We’re excited to be able to bring our beer to them.”
Founders distribution coverage will include the four major metropolitan areas of Nashville, Memphis, Chattanooga and Knoxville. Residents of Tennessee can expect to find Founders’ year-round and seasonal products on draft in the first shipment. Bottles will begin arriving in the next shipment, and specialty releases will follow our release schedule from there.
Opening Tennessee brings our total distribution footprint to 31 states. Check out our updated distribution map right here:
Something fun for cyclists planning to come to town for KBS Week: We are once again partnering with Kisscross Events to host the annual Barry-Roubaix bicycle race, which is the largest gravel road race in the country. The event kicks off the region’s cycling season and challenges thousands of bikers against the Barry County elements, elevation, gravel, rocks, sand and mud, and possible snow and ice.
The sixth annual Barry-Roubaix, named after the classic Paris-Roubaix race in France, will begin and end in downtown Hastings, Mich., (about 40 miles southeast of Grand Rapids) on March 22. Registration is currently open at www.barry-roubaix.com.
The race begins at 10 a.m. and is open to the public. The Founders after-party and Velocity USA awards ceremony takes place from 11 a.m. to 3 p.m. and admission is free to the public. The Sweet J Band will also be on hand jamming on the awards stage from 3 to 6 p.m.
The Barry-Roubaix encourages racers of all levels and of any age by offering four racing categories, including the following:
- The Hammer Nutrition Chiller, 24 miles ($60 registration per rider)
- The Smith Optics Thriller, 36 miles ($60 registration per rider)
- The 616 Fat Bike category, 36 miles ($60 registration per rider)
- The Foundry Cycles Killer, 62 miles ($70 registration per rider)
Specialized Bikes, Freewheeler Bike Shop, Greenware and Delta Subaru are presenting sponsors of this year’s race.
For more information, please visit www.barry-roubaix.com or contact Rick Plite, Race Director, at 616.863.3291 or rickplite AT gmail DOT com.
We’re expanding our distribution territory to include three new states: Oklahoma, Louisiana and Arkansas. Founders beer is expected show up on shelves and draft lines in these new markets starting in April.
Founders will be represented by Quality Beverage in Oklahoma; Buquet Distributing, Schilling Distributing, Mockler Beverage, Southern Eagle Sales & Service, Champagne Beverage and Southwest Beverage in Louisiana; and Premium Brands of Northwest Arkansas, Coco Beverage and Golden Eagle of Arkansas in Arkansas.
“For the most part, these are states we’ve been looking at opening for a while now,” said Co-Founder and CEO Mike Stevens. “They’re part of a new region for us that we’re calling the South Central region. It includes Texas, which we opened last year, as well as Oklahoma, Arkansas and Louisiana, which we’re opening all at once. Regardless we’re excited to be bringing our beer to enthusiasts across all of these three new states.”
Residents of these states can expect to find our year-round and seasonal products, both in bottles and on draft, in the first shipment. Specialty releases will follow our release schedule from there.
Opening these new states will bring our total distribution footprint to 30 states. Check out our new distribution map right here:
We recently received some copies of Locally Brewed to sell in our company store. The writer, Anna Blessing, profiles 20 breweries in the Midwest, including Founders. It’s a beautiful book, and we think Anna has represented us and many of our friends well.
One of our favorite features is the “Brewer’s Playlist” included for each brewery. Blessings asked brewers to submit about 15 songs that they love to listen to while at work (or otherwise). If you’ve ever toured a brewery in action (like ours on Saturdays and Tuesdays!), you know that music tends to be one of the things that makes breweries go ’round.
These playlists represent each brewery’s personality. Here’s our eclectic mix, for you to brew to, work to, party to…
Head to this page to download our new app!
The main purpose of this first version of our app is a beer locator (modeled after our website’s beer locator) that allows you to find our beer in your area, wherever you are. It includes a comprehensive beer menu, with beautiful photos and beer availability information, and was created by Fusionary, a digital studio with offices across the street from the brewery.
We’ve been wanting to create this app for some time now. One of the most common questions we get is, “Where can I find X beer in X city?” This new tool will give you the power to answer this question yourself—because we know you always have your phone on you. Let’s just hope you remembered your house keys this time.
Download the app now and keep in mind that we plan to add new features to it in future iterations.
We’re doing something a little bit different for the KBS release in Grand Rapids this year.
Kentucky Breakfast Stout (KBS) is our most infamous beer. It’s included in lists of the best beers in the world published by sources ranging from RateBeer to Men’s Fitness. It’s inherently a limited release because it ages in bourbon barrels for a year in the caves beneath Grand Rapids. In years past, beer enthusiasts like you have crashed web servers with the traffic caused by your interest in this beer, and we’ve had people camping outside the brewery in frigid temperatures so they can be first to get their share.
This year we’ve decided to open up the release so that people coming to Grand Rapids for KBS can enjoy all of Beer City USA. We’ll still be releasing bottles in our taproom, through a pre-ticketed release that lasts Tuesday, March 18, through, Saturday, March 22. Tickets will go on sale via EventBrite on Saturday, March 1, at 11am EST. What’s changing this year is we’re giving fifteen Founders-supporting craft-beer-centric bars and restaurants in the Grand Rapids area each a keg of KBS to tap on a day of their choosing throughout this same week.
All details about KBS Week 2014, which lasts from March 18-22, can be found on a website that we’ve built just for this purpose. Check it out at kbsweek.com.
This is our way of saying thank you to restaurants and bars who are big supporters of the craft beer movement and to encourage people to visit all of the places that make Grand Rapids Beer City USA. We’re very much looking forward to this celebration with our community.
KBS will still be released starting on April 1 in limited quantities throughout our distribution footprint. KBS bottles will be released to our local market starting on Tuesday, March 25.
We’re excited to announce 15-pack cans of All Day IPA will begin shipping to our distributor partners in March, replacing All Day IPA 12-pack cans without raising the suggested retail price.
This is the first time a major craft brewery has put out a 15-pack.
“We are able to offer 15-pack cans due to production efficiencies from packaging cost savings,” said Co-Founder Mike Stevens. “We’re excited to pass the savings on to our customers as a way of saying thank you for their reception of All Day IPA.”
Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavored IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”
Following a limited release in 2012 due to hop shortages, we were able to send All Day IPA to all of our markets in February 2013, and it quickly became our leading seller. We moved the beer from our seasonal to our year-round lineup in July of last year. All Day IPA was the first Founders product to be released in cans; 12-pack cans of the beer hit the market in August 2013.
All Day IPA is a 4.7% ABV session ale, brewed with Simcoe and Amarillo hops and measuring out at 42 IBUs. We set our minds to brewing this beer because we wanted an American IPA that worked with an active lifestyle. It has won numerous awards, including a silver medal in the session beer category at the GABF in 2010 under a working name and, most recently, a 2014 Good Food Award.
Centennial IPA, the newest addition to our canned offerings, will remain in 12-packs. All Day IPA will still be available in the traditional six-pack bottles in addition to 15-pack cans. Other beers from our portfolio may be canned, as well, but those brands have yet to be determined.