New Beer Release: PC Pils

Posted on by Founders Brewing Co.
 | 3 comments

Yup, it’s true. We’ve got a new one comin’ at you this fall: PC Pils. Look for this profoundly crushable, pleasantly crisp Pilsner in 6-pack bottles, 15-pack cans and on draft this October (shipping in September)!

As big fans of this easy-drinking style, we knew we wanted to stay true to its characteristics while giving it our undeniable Founders twist. For us, that comes in the form of flavor-packed American hops. While Noble hops have been the preferred choice of Pilsner brewers around the world, we went with some of our favorite American varieties. Piney Chinook, pleasantly citrus Cascade and punchy Centennial make this an easy-drinker with floral hop characteristics. PC Pils clocks in at 5.5% ABV and 45 IBUs.

PCPils_Announcement_FBTWITTERPerhaps just as exciting as announcing a new beer is also announcing that we will be also releasing that beer in a 15-pack can package. This is the first time since All Day IPA that we have offered any of our beers in a 15-pack can package. Reason to celebrate, for sure. Glass-lovers, don’t fret, we will also be offering PC Pils in 6-pack bottles. Suggested retail price will be $9.99 for 6-pack bottles and $17.99 for 15-pack cans.

PC Pils joins our single-hop darling, Mosaic Promise, and tropical hop delight, Azacca IPA, as the third and final addition to our seasonal lineup. See the full 2016 availability calendar here.

Want to get your hands on some? PC Pils will be released in the taproom in early September, with some markets seeing it shortly thereafter. It will be available across our remaining distribution footprint from October through the end of the year.

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3 Comments on “New Beer Release: PC Pils”
  1. Dave Poppenger

    I think you are charging to much for your beers. You would think that the state that supported you and put you on the beer map would have some obligation to not have the greed as other out of state breweries do. I’ve been a huge, loyal Michigan beer fan since day one. I’ve been to many of your celebrations and parties and you exceeded my expectations. But 40$ is a lot money for a case of beer. Just saying. Thanks for your time and your great beers! Dave, doopoppinn@aol.com

    • Founders Brewing Co.

      Hi Dave, thanks for sharing your feedback. The price of our beer is reflective of the ingredients inside, which may seem a bit pricey. Generally speaking, we are pretty reasonably priced compared to other craft breweries.

      Thanks for your kind words!

  2. Andrew

    Dave,
    I’d also like to point out that beers like Dirty Bastard are probably “underpriced” compared to other breweries. I think Founders has chosen a pricing strategy that allows them to price beers in certain tiers (i.e. 6-packs will all be $9.99, regardless of abv, 4-packs are lower volume beers and have a different production and opportunity costs, but will generally be more expensive per unit, and the packaging format of cans allows Founders to tack on 3 extra cans of All Day or PC Pils for the same price of Centennial or Dirty Bastard (which myst be more expensive to produce/market)). You could say some beers subsidize others, in a way, but this allows the overall product to be priced competitively and still maintain exceptional quality and placement in markets. I believe Founders has done a good job at finding the balance they need to keep all these beers available to Consumers, even though beers like All Day and Centennial make up the vast majority of sales.

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