Michiganders: The Baby Has Left the Crib

It’s true.

As we gear up for Stout Season, we’re also saying goodbye to a dear friend. The baby of Breakfast Stout is taking some time away from his crib after being booted from the label in our home state of Michigan. However, you’ll continue to see that familiar face in all other states within our distribution footprint – and soon!

So what to do when the law is laid down? We say have a little fun with it. The new Michigan label features a note from our small friend with instructions on how to reach him while he’s away. Just wait and see!

As for New Hampshire, we’re awaiting a decision from the powers that be. Stay tuned to Twitter for an update on which label will appear on shelves this September.

Cheers! BSBottles2015

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15 Comments on “Michiganders: The Baby Has Left the Crib”
  1. Jeff

    Patiently waiting for it to hit shelves here in NH, regardless of label, love it!

    • Founders Brewing Co.

      We think it’s what’s inside that counts. And we think what’s inside is delicious. Cheers to Stout Season – coming up soon!

  2. alex

    Why don’t you just put a beard on the baby and argue that he’s an adult?

    • Founders Brewing Co.

      Well, we do like beards around here…

  3. Mark Thamm

    Bring it to NH. We love this stout!

    • Founders Brewing Co.

      New Hampshire sill get it’s fill of Breakfast Stout – we’re just not sure which label will appear on shelves. We’ll know more soon! Thanks for the love, Mark.

  4. David Ratz

    Is there a release date for Michigan yet? The availability calendar says October, but the article and the app say September. Thanks!

    • Founders Brewing Co.

      We do the best to reflect accurate dates on the availability calendar, but those can change from time to time. We try to ship as soon as the beer is ready to ensure freshness so sometimes it’s a bit ahead of schedule. You’ll start seeing it appear on shelves beginning in September. Cheers!

  5. Erin Olson

    I think the State is being silly, but we love the Breakfast Stout regardless of what’s on the label. A favorite beer in our house. Keep doing great things.

    • Founders Brewing Co.

      We appreciate your support!

  6. Hi! May we use your photo of the two labels to feature this decision (and our grievance!) in our blog? We’ll credit you! Thanks!

    • Founders Brewing Co.

      No problem. Thanks for the heads-up!

  7. John Bare

    Can’t wait for the return of Breakfast stout in central iowa. My favorite beer ever. Saw on untappd you have other breakfast stouts and really hope they come to the Desmoines area. Keep up the good work.

  8. John Bare

    Need to add, stout season is all year for me, I hate to wait for seasonals

  9. Jon Olson

    You have a nice vacation Baby B.S.
    Love your fridge note.
    Stop by and visit your uncle Jon in Wisconsin while you’re “away”.

Are you old enough for this adventure?

( At least 21 years old )

YesNo