Inspired Artist Black IPA To Be Released in Honor of ArtPrize
We announced today that we will introduce Inspired Artist Black IPA, a powerhouse IPA brewed using malted midnight wheat and a unique variety of hops with tropical characteristics, this August. Proceeds from the sale of this new ale will benefit ArtPrize, the world’s largest art competition that takes place annually here in Grand Rapids, Michigan. Inspired Artist will be sold in the state of Michigan both on draft and in 12 oz. bottles with a suggested retail price of $9.99 per 6-pack.
In April 2013 we inked a deal with the organization to make us the official brewery of ArtPrize for the next five years. The premier leadership sponsorship deal included offering our beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other items. It also included permission for us to use the ArtPrize identity marks (logo and graphics) on any co-packaged items, including beer. We expect to release a new beer for each year of our five-year partnership with ArtPrize.
“When we started talking with ArtPrize about a partnership, we knew we wanted to make a unique beer in honor of the annual event,” said Dave Engbers, our co-founder and vice president of brand and education. “Black IPA is a boundary-pushing style that felt like a good fit to pair with ArtPrize, an organization that encourages conversations around the definition of art.”
Inspired Artist Black IPA gets its color from a malted black wheat base; the interesting style that results in the malt bill’s fight to balance the plentiful hops used will make you think twice about what a black beer should be. It clocks in at 7.5% ABV and an impressive 88 IBUs.
Proceeds from the sale of Inspired Artist Black IPA will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, we believe that experimentation is central to the human experience—whether one experiments with grains and hops or paints and clays—and that sharing one’s creation with the public is a brave act worth celebrating. More than 400,000 people are expected to attend ArtPrize 2013.
“Art brings us together in conversation, just like the experience with a good beer,” said Christian Gaines, executive director of ArtPrize. “We are thrilled to have Founders as our official brewery and Inspired Artist Black IPA as a new, specially co-packaged beer to enhance the community’s experience.”
Inspired Artist Black IPA will be available for a limited time starting on Monday, August 26, across our Michigan distribution footprint. It will be released in our taproom on draft starting on Monday, August 26, as well [Note: this date has been edited since original posting]. Bottle availability in our taproom will follow. Inspired Artist Black IPA will be featured at official ArtPrize events.
This year marks the fifth edition of ArtPrize, which will take place Sept. 18 – Oct. 6, 2013. Our taproom will be a venue for the fifth year running.
About the artist who created this label
Unencumbered by rules, Kevin O’Rourke bridges wide varieties of artistic disciplines in his work, fusing elements of graphic design and advertising verve into frenetic art. His work is nationally lauded and has been featured on concert posters for artists ranging from The Flaming Lips to Sonic Youth. He is a graduate of Kendall College of Art and Design in Grand Rapids, Michigan. Check out more of his work right here.