Canadian Breakfast Stout To Be the Second Release in Founders Brewing Company’s Backstage Series

CBS label

Grand Rapids, Michigan, August 19, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced today that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.

Founders Brewing Company opened their doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following with several beers lauded as winners of national and international awards in their respective categories. In 2009, they were ranked as the second fastest growing brewery in the United States, and they are currently rated the second highest brewery in the world by RateBeer.com.

 

Founders Brewing Company, 235 Grandville Avenue SW in downtown Grand Rapids, is a proud member of the Michigan Brewers Guild. www.michiganbrewersguild.org.

 

Founders Canoe Marathoners

We sponsored a local father-son, first-year team for the 2011 AuSable River Canoe Marathon, a 120+ mile overnight race in Northern Michigan that starts at 9pm in Grayling and ends in Oscoda, where the AuSable River meets Lake Huron. They finished first in the rookie division with a time of 16 hours and 58 mins. Nice work, Matt and Mike Savoie!

 

Canoe Racers' Boat

 

Racers carrying their boat

 

Father-and-son Founders team

 

**Matt and Mike are wearing our multifunctional bike jerseys, which are available in our online and on-site company store. If they are out of stock, please contact us to pre-order: companystore [at] foundersbrewing [dot] com.

 

Announcing International #IPADay: A Social Celebration of Craft Beer

 

FOR IMMEDIATE RELEASE

 

San Diego, CA – July 7, 2011 – Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4, 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

 

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations–making it the perfect style to galvanize craft beer’s social voice.

 

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is an opportunity for breweries, bloggers, businesses, and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

 

Tips on How to Take Part:

  1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.
  2. On August 4, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd, or any other social media site.
  3. See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…
  4. Track down your favorite IPAs, those that you’ve been meaning to try, and those you’ve never heard of; share them with friends and share your thoughts with the world.
  5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

 

About International #IPADAY

Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.

 

For more information on events or how you can support #IPADay, visit http://ipaday.eventbrite.com or comment on this blog post and we’ll respond directly!

Hashtag: #IPADAY

 

KBS + African Elephants

These are our favorite kind of emails to receive:

Yo Founders!

I just wanted to send you a brief email to tell you that I love your beer. In fact I love KBS so much that I actually brought a bottle to Africa on my honeymoon last year. My wife thought I was nuts bringing beer all the way to Africa, but I wanted it to be the perfect trip. A year later she is now a beer geek and totally gets it. Attached are two pictures of the beer and some elephants that were at a near by watering hole in the background. Your beer is excellent. Keep it up.

Ryan


Here are the photos that were attached:

 

Sometimes we live vicariously through our beer. This would be one of those times.

Thanks to Ryan for sharing!

 

Founders Fest Last Minute Info!

Just over 48 hours remain before our biggest party of the year: Founders Fest!

Scroll past the photo of the extra tall Backwoods Bastard that showed up last year to find answers to all of your last minute questions (if you have any others, please feel free to post them in the comments, and we’ll respond ASAP).

TICKETS

  1. Advanced ONLINE ticket sales have ended (there is no longer enough time left before the event to mail tickets out).
  2. Advanced IN PERSON tickets will be available through the end of day Friday at both our Taproom and our Company Store ($15).
  3. All remaining tickets will be sold at full price ($20), on Saturday, AFTER the event begins at 3pm.

You cannot purchase tickets over the phone and put them on will call.  You either had to buy advanced tickets online, in person, or wait until the event begins and pay full price.

Everyone attending Founders Fest has to be at least AGE 21. No exceptions!

Current Mug Club Members may purchase ONE ticket for themselves in advance, here in person in the Taproom, or on the day of the festival AFTER it begins at 3pm.

All Ticket Sales are final. There are no refunds, exchanges, etc.

RULES

Re-entry is allowed but not guaranteed. We will allow people to re-enter only if they have a valid wristband and hand-stamp, and if our capacity allows it. Attendees assume the risk of not being able to re-enter once they leave.

The following items are not allowed:

  • Pets
  • Outside food and beverage (water is OK)
  • Vehicles of any kind (bikes, skateboards, rollerblades, etc.)
  • Illegal substances
  • Bad attitudes

Collapsible camp chairs are allowed, but cannot be set up directly in front of the stage. Violators are subject to removal from the event without refund.

MUSIC SCHEDULE

3:00pm  DJ SPYDRE MURPHY (and in between sets)
3:30pm  A.B! & COCONUT BROWN
4:15pm  STEPPIN’ IN IT
5:15pm  FBC ALL-STARS
6:15pm  THE RAGBIRDS
7:15pm  TERRAPIN FLYER with MELVIN SEALS
8:15pm  RUBBLEBUCKET
9:30pm  GALACTIC

Founders Fest ends as soon as Galactic completes their encore.

BEER

We will have the following beers on draft…plus a few surprises!

PARKING

Our parking lots will be closed during Founders Fest, so please plan ahead for parking. Ellis Parking will have the following lots available: 100 Grandville, Grandville/Oakes, Custer, Avis and 90 Market. Check their online map to locate these. Other street parking is available through the city. You can also contact a local cab service to drop you off at the festival and pick you up after; two options are Calder City Taxi (616.454.8080) and Yellow Cab (616.459.4646).

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