As we gear up for Stout Season, we’re also saying goodbye to a dear friend. The baby of Breakfast Stout is taking some time away from his crib after being booted from the label in our home state of Michigan. However, you’ll continue to see that familiar face in all other states within our distribution footprint – and soon!
So what to do when the law is laid down? We say have a little fun with it. The new Michigan label features a note from our small friend with instructions on how to reach him while he’s away. Just wait and see!
As for New Hampshire, we’re awaiting a decision from the powers that be. Stay tuned to Twitter for an update on which label will appear on shelves this September.
We’re excited to announce that we’ve partnered with Premier Distributing Co. to offer our beers throughout the state of New Mexico beginning in October 2015!
“We’re thrilled to work with Premier Distributing Co. to offer Founders for the first time in New Mexico,” said Co-Founder & CEO Mike Stevens. “The addition of new markets is always exciting, and New Mexico affords us a great opportunity to reach a new audience of beer enthusiasts.”
We will offer all of our year-round and seasonal beers in bottles, cans (as applicable) and kegs throughout the state. There may also be some limited releases available at select craft beer retailers following the launch—stay tuned to our events page and Twitter handle for launch event information.
IPA Day? Make that IPA Month! Aromatic, hop-heavy IPAs are the perfect way to celebrate, and we’ve got a few. From the sessionable All Day IPA to the smooth and bitter finish of Double Trouble with its 86 IBUs, there’s something for everyone.
We’re excited to announce that we’re going to release Spectra Trifecta, brewed in the traditional Kolsch style, this September. Proceeds from the sale of this new beer will benefit ArtPrize, the world’s largest art competition that takes place annually in Grand Rapids, Mich. Spectra Trifecta will be sold in 12 oz. bottles in Michigan, Wisconsin, greater New York City and greater Chicago with a suggested retail price of $9.99 per 6-pack. Draft will be sent throughout Founders’ distribution footprint.
In April 2013 the two organizations inked a deal that made Founders the official brewery of ArtPrize for the next five years. The premier leadership sponsorship deal included offering Founders beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other items. It also included permission for Founders to use the ArtPrize identity marks (logo and graphics) on any co-packaged items, including beer. Founders expects to release a new beer for each year of its five-year partnership with ArtPrize under the name “Artist Series”. This is year three. Last year’s release was Mosaic Promise, and the 2013 release was Inspired Artist Black IPA.
“I love coming up with the recipe for the ArtPrize beer every year,” said Founders Brewmaster Jeremy Kosmicki. “For the past two years, I’ve worked on our pilot system to develop an approachable, lower alcohol beer with tons of flavor. This year’s beer is brewed using a different fermentation process than what we usually use, and is made with some fun, nontraditional ingredients.”
Brewed in the traditional Kolsch style, which requires fermenting ale yeast at a colder temperature and gives the beer a clean finish without fruity yeast esters. This bright, golden beer is brewed with a trifecta of natural ingredients: earthy, floral and slightly sweet chamomile; a touch of citrusy lemongrass; and a hint of spicy fresh ginger. At 5.9% ABV and 20 IBUs, it’s delightfully refreshing.
Founders Family members were given the opportunity to submit their portfolios to find an artistic match for the Spectra Trifecta label, without knowing anything about the beer. Alexis Brooke’s nature-inspired pen and ink drawings fit well with the character of this beer, so she was selected to create the label, with a focus on illustrating the beer’s special ingredients. Alexis is a Grand Rapids native and has been a Founders employee since fall 2014, working in the deli and on the catering team. She’s a musician first, with a passion for singing and playing the blues, and has played a couple of shows in the Founders taproom. But Alexis has drawn since she was a kid. A self-educated artist, Alexis is inspired by nature and a deep love for animals. She created this mixed media piece with markers, ink and watercolors.
Proceeds from the sale of Spectra Trifecta will support the future programming of the ArtPrize organization. ArtPrize is an international art competition, open to any artist and decided by public vote. Its mission is to promote critical dialogue and collaboration through new, creative ideas among a large and diverse population of people. As an innovator in redefining what beer can be, Founders believes that experimentation is central to the human experience—whether one experiments with grains and hops or markers and watercolors—and that sharing one’s creation with the public is a brave act worth celebrating.
“Founders is now undoubtedly one of the finest craft brewers not only in Michigan but in the entire United States,” said Christian Gaines, executive director of ArtPrize. “We’re immeasurably proud to call Founders the official ArtPrize Brewery and share in the excitement of their new special release, Spectra Trifecta—a culmination of our partnership, built upon a mutual passion for our community and the creativity that resides within it.”
More than 400,000 people are expected to attend ArtPrize Seven this fall.
Founders also partnered with ArtPrize to launch ArtPrize on Tap, now in its second year. From the patios of the Centennial Room, Founders’ private second-floor entertainment space, ArtPrize on Tap offers ArtClub members the opportunity to connect year-round and stay on the ArtPrize insider track, while enjoying Founders food and beer. Founders will premiere Spectra Trifecta at the August installment of ArtPrize on Tap. Held on the third Wednesday of every month, ArtPrize on Tap is free for ArtClub members, and friends of ArtPrize and Founders can join for $10. To learn more, visit artprize.org/artclub.
Spectra Trifecta will be available for a limited time starting on Sunday, September 13, in Michigan, Wisconsin, metro NYC and Chicagoland in bottles and across Founders’ entire distribution footprint on draft. It will be released in the brewery’s taproom on draft and in bottles starting on Monday, September 14. Spectra Trifecta will be featured at official ArtPrize events.
This year marks the seventh edition of ArtPrize, which will take place Sept. 23–Oct. 11, 2015. The Founders taproom will be a venue for the seventh year running.
We plan to release reDANKulous Imperial Red IPA in August 2015 to mark the thirteenth installment in our popular Backstage Series. Like all Backstage Series beers, reDANKulous will be sold in 750mL bottles, and it will have a suggested retail price of $9.99 per bottle.
reDANKulous Imperial Red IPA is a no frills, bold 9.5% ABV India Pale Ale. It pours a pleasing burnt amber with some sweetness due to the Caramalt and roasted barley used in the malt bill. But hops are the true headliner in this elaborate sensory experience. The spicy, piney, tropical complexities of Chinook, Mosaic and Simcoe hops hit you right away with their dank aroma—and they stick around. Take a sip to have your palate simultaneously walloped and caressed in all the right places. Combined, the hops take the beer to 90 IBUs. It’s not just ridiculous. It’s reDANKulous.
“We love hops,” said Co-Founder and President Dave Engbers. “Simple as that. Our brewers love to experiment with new varieties, new combinations and new techniques. This dank beer is a fun, intense showcase of hops. We hope all of you hop heads out there enjoy it.”
Update: reDANKulous will be released in limited quantities in our taproom and across our distribution footprint beginning on Wednesday, August 19. This will be the second Backstage Series release from Founders in 2015; beer enthusiasts should expect one more release from Founders later in the year.
Check out the making of the reDANKulous label here:
Centennial IPA is a celebration of the classic American hop variety. It spotlights the floral aroma and citrus accents of Centennial hops, but has remained a go-to IPA for years because of the malt balance that keeps it from being one-dimensional. So don’t just have one. Have two. One for each of the angels on the label. If you do, you’ll earn the Founders Bi – Centennial badge.
By checking into at least two Centennial IPAs between June 8 and July 8 on Untappd, you can unlock the “Founders Bi – Centennial” badge.
We’ve partnered with Johnson Brothers to offer our beers across the Dakotas and in Western Minnesota beginning in June 2015. Beer enthusiasts in these markets will now have the opportunity to enjoy Founders’ world-class products without having to leave their hometowns.
“We’re looking forward to getting our beer to all of the Midwestern states with our new partners Johnson Brothers,” said Co-Founder & CEO Mike Stevens. “As we continue the progress on our facility expansion, it’s going to allow us get our beer to even more enthusiasts this year. And we’re starting with some of our neighbors.”
Founders plans to include all of its year-round and seasonal ales in kegs in the first shipments to these markets, and will follow with cans and bottles in the late summer. There may also be some limited release available at select craft beer retailers following the launch—stay tuned to our events page and Twitter handle for launch event information.
Not another boring summer wheat beer or lemonade shandy—Rubaeus pure raspberry ale is Founders’ way to celebrate the warmer months. It doesn’t have a boring name, either. But, because it’s a made-up word, beer enthusiasts can struggle with its pronunciation. (Don’t worry, it’s not just you!) Check in to this beer on Untappd and get a badge that will help you remember how to say “roo-bay-us” the next time you order it. And the next and the next.
By checking into Rubaeus on Untappd, you can unlock the “Founders Rubaeus / roo-bay-us” badge. This badge is available for a limited time only, May 1 through June 1.
The Discovery of King Tut, an exhibit that allows visitors to experience what it was like for Howard Carter and his team when they first discovered the tomb of Tutakhamun in 1922, is coming to the Grand Rapids Public Museum (GRPM) this spring–and the museum has asked us to make a special beer in honor of it!
Brewmaster Jeremy Kosmicki is working on a recipe for Untombed Ale, which will be a sweet, thick-bodied, low ABV ancient Egyptian beer interpreted in a modern Founders way. The beer will be blood red in color and brewed with plenty of wheat and toasted biscuit malt to give it a bready character. Because hops didn’t exist in ancient Egypt, Jeremy will be using herbs and spices in their place; dates and honey are traditional ingredients that will also be incorporated in the recipe. The beer will be available on at GRPM’s special opening preview party “A Night on the Nile” on Friday, May 15, as well as in our taproom while supplies last. It will be a draft-only release, and there are no current plans to release it out to the Founders distribution footprint.
Tickets for the exhibit go on sale next Monday, March 30. They will be available via grpm.org, or by calling 616.456.3977. Museum members will receive discounted admission. Visit grpm.org for more information. Tickets are currently available for the opening party “A Night on the Nile” on May 15 at grpm.org. The exhibition will open to the public on Saturday, May 16, 2015 at 12 noon.
Who doesn’t love watching a classic film with a beer in hand? What if that beer were a Founders, and you were watching the movie on the big screen in Beer City USA? Our friends at Celebration! Cinema are hosting us for Brewed for Film: A Movie Series, and we couldn’t be more excited. The movie and beer pairings below have been hand-selected by our team for the ultimate theatre viewing experience:
Mark your calendars, and join us each Wednesday at 8pm at Celebration! Cinema Grand Rapids North. Movie tickets are only $1 each. Get there early because there will be trivia with Founders and Celebration! giveaways as prizes! The movies will take us right up to [a Hot Wet American] summer. Who knows, maybe we’ll announce some more show times at that point. Stay tuned…
Unlike some other alcoholic beverages, beer has many expressions—differences in the aroma, flavor and color of beers are wide-ranging. Mouthfeel is another thing that varies from beer to beer, and the carbonation process has a lot to do with it. Most beers are carbonated with CO2, but nitrogen can also be used. Nitrogen-infused beers are distinctly creamier than their CO2 counterparts. Try our Nitro Pale Ale side-by-side with its CO2-powered counterpart for a pure mouthfeel comparison, since the two beers are brewed with the exact same ingredients. Or opt for our Nitro Oatmeal Stout, a taproom staple that we decided to share with our distribution footprint last year, for a Founders take on a classic style.
By checking into one of our two nitro beers, available on draft only, you can earn your stache—your nitro stache, that is. Check-in to either Nitro Oatmeal Stout OR Nitro Pale Ale to unlock the “Founders Nitro Stache” badge on Untappd. This badge is available for a limited time only, March 3 through April 3. Be sure to track these two great beers down to get your badge—and take a picture of your nitro stache while you’re at it! Share it with us using #brewedfor nitro staches.