#FoundersSession Sweepstakes

To celebrate the release of All Day IPA in 15-packs this month, we’re asking you to submit your session with All Day IPA using #FoundersSession via Facebook, Twitter or Instagram. Entries are posted to our Facebook page. We’re picking weekly winners, who will each receive two All Day IPA can glasses. Then, we’re opening things up to a public vote on our Facebook page from April 28 to May 4. The winning photo in the public vote will receive an All Day IPA prize pack, and the winning video wins a trip for two to Founders Fest 2014!

So, to keep it simple, this is what you do: Use our website beer locator or mobile app to find yourself some All Day IPA, take a video or photo of your session while enjoying it and you may win a trip to our biggest party of the year.

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Head here for full details and contest rules.

 

Announcing Founders Fest 2014 Lineup

We are very happy to announce the lineup for Founders Fest 2014!

Founders Fest 2014: A Celebration of Beer & Music, June 21, 2014 3-11pm

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This year’s lineup includes:

LETTUCE

Modern Day Funk, Brooklyn, NY

 

CHARLES BRADLEY & HIS EXTRAORDINAIRES

Rhythm & Blues, Soul, Brooklyn, NY

 

BREAK SCIENCE

Electric Duo, Brooklyn, NY

 

BUDOS BAND

Funk, Jazz, Afro-Beat, Brooklyn, NY

 

THE GIVING TREE BAND

Americana, Rock-n-Roll, Yorkville, IL

 

FAUXGRASS

Progressive Bluegrass, Grand Rapids, MI

 

VALENTIGER

Indie, Rock-n-Roll, Grand Rapids, MI

 

FBC All-Stars

Super Group of Founders Employees, Grand Rapids, MI

 

For more info on this year’s Founders Fest, check out the event page.

Tickets will go on-sale Friday, April 18, 2014 at noon EST via Eventbrite.

 

We’re Headed West: To Arizona

We’re headed west! We’re expanding our distribution territory to include the Grand Canyon State, with Hensley & Company slated to represent our brand across the entire state of Arizona beginning in April.

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“Arizona is our first truly western state of distribution,” said Co-Founder and CEO Mike Stevens. “There are a lot of Michigan natives in Arizona, and it’s a state with a developing craft beer scene, so it made sense for us to open it this spring.”

Residents of Arizona can expect to find our year-round and seasonal products, both in bottles and on draft, in the first shipment. The launch is set for the week of April 21. Specialty releases will follow our release schedule from there.

To recap, we’re opening five new states in April, including Oklahoma, Tennessee, Arkansas and Louisiana in addition to Arizona, bringing our total distribution footprint to 32 states. Here’s our updated distribution map:

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Announcing Tennessee Distribution

We’re expanding our distribution territory once again, this time to include the Volunteer State, with a network of distributors slated to represent our beer across almost the entire state of Tennessee beginning in April.

“We’ve been distributing in most of the states surrounding Tennessee for years,” said Co-Founder and CEO Mike Stevens. “Beer enthusiasts in Tennessee have been growing the craft beer scene, and they’ve been patient with us. We’re excited to be able to bring our beer to them.”

Founders distribution coverage will include the four major metropolitan areas of Nashville, Memphis, Chattanooga and Knoxville. Residents of Tennessee can expect to find Founders’ year-round and seasonal products on draft in the first shipment. Bottles will begin arriving in the next shipment, and specialty releases will follow our release schedule from there.

Opening Tennessee brings our total distribution footprint to 31 states. Check out our updated distribution map right here:

Founders Distribution Map Updated 3.14.14

 

The Founders Barry-Roubaix Killer Gravel Road Race, March 22

Something fun for cyclists planning to come to town for KBS Week: We are once again partnering with Kisscross Events to host the annual Barry-Roubaix bicycle race, which is the largest gravel road race in the country. The event kicks off the region’s cycling season and challenges thousands of bikers against the Barry County elements, elevation, gravel, rocks, sand and mud, and possible snow and ice.

Barry-Roubaix logo

The sixth annual Barry-Roubaix, named after the classic Paris-Roubaix race in France, will begin and end in downtown Hastings, Mich., (about 40 miles southeast of Grand Rapids) on March 22. Registration is currently open at www.barry-roubaix.com.

The race begins at 10 a.m. and is open to the public. The Founders after-party and Velocity USA awards ceremony takes place from 11 a.m. to 3 p.m. and admission is free to the public. The Sweet J Band will also be on hand jamming on the awards stage from 3 to 6 p.m.

The Barry-Roubaix encourages racers of all levels and of any age by offering four racing categories, including the following:

  • The Hammer Nutrition Chiller, 24 miles ($60 registration per rider)
  • The Smith Optics Thriller, 36 miles ($60 registration per rider)
  • The 616 Fat Bike category, 36 miles ($60 registration per rider)
  • The Foundry Cycles Killer, 62 miles ($70 registration per rider)

Specialized Bikes, Freewheeler Bike Shop, Greenware and Delta Subaru are presenting sponsors of this year’s race.

For more information, please visit www.barry-roubaix.com or contact Rick Plite, Race Director, at 616.863.3291 or rickplite AT gmail DOT com.

 

Announcing Three New States of Distribution

We’re expanding our distribution territory to include three new states: Oklahoma, Louisiana and Arkansas. Founders beer is expected show up on shelves and draft lines in these new markets starting in April.

Founders will be represented by Quality Beverage in Oklahoma; Buquet Distributing, Schilling Distributing, Mockler Beverage, Southern Eagle Sales & Service, Champagne Beverage and Southwest Beverage in Louisiana; and Premium Brands of Northwest Arkansas, Coco Beverage and Golden Eagle of Arkansas in Arkansas.

“For the most part, these are states we’ve been looking at opening for a while now,” said Co-Founder and CEO Mike Stevens. “They’re part of a new region for us that we’re calling the South Central region. It includes Texas, which we opened last year, as well as Oklahoma, Arkansas and Louisiana, which we’re opening all at once. Regardless we’re excited to be bringing our beer to enthusiasts across all of these three new states.”

Residents of these states can expect to find our year-round and seasonal products, both in bottles and on draft, in the first shipment. Specialty releases will follow our release schedule from there.

Opening these new states will bring our total distribution footprint to 30 states. Check out our new distribution map right here:

newstatedistromap_3.3.14

 

Our Brewer’s Playlist

We recently received some copies of Locally Brewed to sell in our company store. The writer, Anna Blessing, profiles 20 breweries in the Midwest, including Founders. It’s a beautiful book, and we think Anna has represented us and many of our friends well.

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One of our favorite features is the “Brewer’s Playlist” included for each brewery. Blessings asked brewers to submit about 15 songs that they love to listen to while at work (or otherwise). If you’ve ever toured a brewery in action (like ours on Saturdays and Tuesdays!), you know that music tends to be one of the things that makes breweries go ’round.

These playlists represent each brewery’s personality. Here’s our eclectic mix, for you to brew to, work to, party to…

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Download Our New App!

Head to this page to download our new app!

The main purpose of this first version of our app is a beer locator (modeled after our website’s beer locator) that allows you to find our beer in your area, wherever you are. It includes a comprehensive beer menu, with beautiful photos and beer availability information, and was created by Fusionary, a digital studio with offices across the street from the brewery.

We’ve been wanting to create this app for some time now. One of the most common questions we get is, “Where can I find X beer in X city?” This new tool will give you the power to answer this question yourself—because we know you always have your phone on you. Let’s just hope you remembered your house keys this time.

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Download the app now and keep in mind that we plan to add new features to it in future iterations.

 

KBS Week 2014

We’re doing something a little bit different for the KBS release in Grand Rapids this year.

Kentucky Breakfast Stout (KBS) is our most infamous beer. It’s included in lists of the best beers in the world published by sources ranging from RateBeer to Men’s Fitness. It’s inherently a limited release because it ages in bourbon barrels for a year in the caves beneath Grand Rapids. In years past, beer enthusiasts like you have crashed web servers with the traffic caused by your interest in this beer, and we’ve had people camping outside the brewery in frigid temperatures so they can be first to get their share.

This year we’ve decided to open up the release so that people coming to Grand Rapids for KBS can enjoy all of Beer City USA. We’ll still be releasing bottles in our taproom, through a pre-ticketed release that lasts Tuesday, March 18, through, Saturday, March 22. Tickets will go on sale via EventBrite on Saturday, March 1, at 11am EST. What’s changing this year is we’re giving fifteen Founders-supporting craft-beer-centric bars and restaurants in the Grand Rapids area each a keg of KBS to tap on a day of their choosing throughout this same week.

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All details about KBS Week 2014, which lasts from March 18-22, can be found on a website that we’ve built just for this purpose. Check it out at kbsweek.com.

This is our way of saying thank you to restaurants and bars who are big supporters of the craft beer movement and to encourage people to visit all of the places that make Grand Rapids Beer City USA. We’re very much looking forward to this celebration with our community.

KBS will still be released starting on April 1 in limited quantities throughout our distribution footprint. KBS bottles will be released to our local market starting on Tuesday, March 25.

 

All Day IPA 15-Packs Coming This Spring

We’re excited to announce 15-pack cans of All Day IPA will begin shipping to our distributor partners in March, replacing All Day IPA 12-pack cans without raising the suggested retail price.

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This is the first time a major craft brewery has put out a 15-pack.

“We are able to offer 15-pack cans due to production efficiencies from packaging cost savings,” said Co-Founder Mike Stevens. “We’re excited to pass the savings on to our customers as a way of saying thank you for their reception of All Day IPA.”

Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavored IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”

Following a limited release in 2012 due to hop shortages, we were able to send All Day IPA to all of our markets in February 2013, and it quickly became our leading seller. We moved the beer from our seasonal to our year-round lineup in July of last year. All Day IPA was the first Founders product to be released in cans; 12-pack cans of the beer hit the market in August 2013.

All Day IPA is a 4.7% ABV session ale, brewed with Simcoe and Amarillo hops and measuring out at 42 IBUs. We set our minds to brewing this beer because we wanted an American IPA that worked with an active lifestyle. It has won numerous awards, including a silver medal in the session beer category at the GABF in 2010 under a working name and, most recently, a 2014 Good Food Award.

Centennial IPA, the newest addition to our canned offerings, will remain in 12-packs. All Day IPA will still be available in the traditional six-pack bottles in addition to 15-pack cans. Other beers from our portfolio may be canned, as well, but those brands have yet to be determined.

 

All Day IPA Wins Good Food Award

We’re honored to announce that All Day IPA was selected as a 2014 Good Food Award winner.

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The Good Food Awards celebrate the kind of food we all want to eat: tasty, authentic and responsibly produced. They grant awards to outstanding American food producers and the farmers who provide their ingredients. They host an annual Awards Ceremony and Marketplace at the iconic Ferry Building in San Francisco to honor the Good Food Award recipients who push their industries towards craftsmanship and sustainability while enhancing our agricultural landscape and building strong communities.

Winners were selected from 1,450 entries from all 50 states in a blind tasting held in September. The 225 judges, experts in their various industries, flew to San Francisco for a full day of blind tasting. Those that rose to the top were subject to a rigorous vetting process to verify they met the sustainability and social responsibility criteria to win a Good Food Award. This year’s Good Food Award winners exemplify excellence in both taste and responsible production.

During the award ceremony on Thursday, January 16, culinary luminaries Alice Waters, Ruth Reichl and Nell Newman honored this year’s 130 winners onstage. The ceremony commenced with opening remarks from M.C. Dr. Zeke Emanuel, co-founder of the Farmers Market at the White House and advisor to President Obama on health care, who noted the integral link between health and the growth of sustainable food communities across the country.

Beer entries: Breweries making Good Beer are pioneers of local manufacturing, using traditional and creative brewing methods to redefine consumer expectations for craftsmanship with their beer. These brewers aim to reshape supply chains and promote responsibility by sourcing ingredients locally and grown without synthetic inputs when possible, practicing resource conservation and supporting local communities. Full beer entry criteria.

 

Taproom Construction Time Lapse: April To November 2013

Check out this video that The Scientist put together. It condenses over seven months of time lapse footage of our most recent building expansion, including our Centennial Room, beer garden, taproom expansion and new offices. Thanks to AOK Music for the track!

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