CBS Allocations and Pricing

From our company president and CEO, Mike Stevens:


Folks,

We feel that it’s necessary to address a few of the concerns surrounding the release of our Canadian Breakfast Stout (CBS). We understand the frustrations stemming from the lack of availability of this beer and are looking forward to the day when we can produce much more of our specialty brands. As some of you are aware, we have been undergoing constant expansion for the past few years and have been working toward a master plan that will increase our annual brewing capacity by four times our current level. We are happy as hell to share that our new brewhouse is now on line and that we just recently started brewing into the new system. We plan to use this new system in 2012 to increase production of our specialty items to better service the demand for them. It is important to keep in mind, however, that the next couple of 750ml (Backstage Series) releases as well as the 2012 KBS release will still be scarce, because these beers were brewed on the old (smaller) system. But after that we should be off and running toward much greater availability.

On another note, there seems to be some concern or confusion on how are beers are allocated per state. We are proud to be a Michigan-based brewery and all specialty releases take this into consideration. We at Founders will never forget our home state market. In terms of CBS, the state of Michigan received an allocation of 21% of the entire batch of CBS. No other state saw more than 12% of the total availability. That being said, no state is treated more fairly than another (including MI). Distributor allocations are simply based on a representation of total number of accounts they represent for Founders. Should rumors of this exist to the contrary, know that they are just that: rumors.

Lastly, we’ve noticed that retail price gouging is also being discussed. I can only give you the brewery’s position on this, but please know that, legally, once we sell our products to our wholesaler, they in turn sell it to retailers throughout our states of distribution. We have no control over what this retailer will charge for the beer. We do establish our suggested retail pricing, but we cannot enforce this whatsoever. When we hear of retail price gouging, it annoys us as much as it annoys you. Our recommendation to our wholesalers in dealing with retailers that are gouging is to communicate that, if the retailer does not stop overcharging, they will jeopardize their ability to receive Founders specialty items in the future.

In short, we just want to set the record straight on these few items floating around on the blogs and make everyone aware that we are working day and night to fix the capacity concerns with our specialty products. We make this beer because we are extremely passionate about creating the best liquid we know how to produce. We started this business as home brewers and still look at ourselves as such. We know that some of you might never get your chance at a CBS bottle, but we feel it would be a greater disappointment to have never shared this product at all.

Cheers,

Mike Stevens | President & CEO

 

 

KBS at 2.7 Miles Up

Taking a moment to share something from our inbox:

 

“Founders Crew,

I live in Denver, CO, and hiked Quandary Peak (elevation 14,265) just south of Breckenridge this past Saturday. Atop the summit of this beautiful peak, I surprised a fellow beer enthusiast with an ’09 KBS (his first). You should have seen his face when I pulled the bottle out of my CamelBak—it was priceless and awesome! Anyways, I think this might be the highest place on Earth a KBS has been enjoyed, so I thought it’d be fun to share a photo with y’all.

–Bryan Turner”

Man holds a bottle of KBS and a cup to drink it from atop a mountain peak.

 

We’re doubly impressed that Bryan had the foresight to carry a cup up with him so that the KBS could be decanted.

Have you taken Founders somewhere incredible (maybe somewhere even higher than 14,265 feet)? Let us know in the comments, upload your photo to our Flickr page, or feel free to email us directly at info [at] foundersbrewing [dot] com!

 

Canadian Breakfast Stout: Taproom Release Information Announced

 

Grand Rapids, Michigan, September 1, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced last month that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

The taproom release at 235 Grandville Ave SE in downtown Grand Rapids will begin at 11 a.m. on October 1. There will be about 1700 bottles available for purchase at $18 each. A strict limit of two (2) bottles per person will apply, and all bottles will be available on a first-come, first-served basis. Because a line is expected to form before 11 a.m., numbers will be handed out so that the line can remain intact once the taproom doors open. CBS will be featured on draft, and CBS merchandise will be available in the Founders company store, which is on the north end of the taproom. As with all Founders specialty products, growler fills will not be available for CBS.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.

 

Canadian Breakfast Stout To Be the Second Release in Founders Brewing Company’s Backstage Series

CBS label

Grand Rapids, Michigan, August 19, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced today that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.

Founders Brewing Company opened their doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following with several beers lauded as winners of national and international awards in their respective categories. In 2009, they were ranked as the second fastest growing brewery in the United States, and they are currently rated the second highest brewery in the world by RateBeer.com.

 

Founders Brewing Company, 235 Grandville Avenue SW in downtown Grand Rapids, is a proud member of the Michigan Brewers Guild. www.michiganbrewersguild.org.

 

Founders Canoe Marathoners

We sponsored a local father-son, first-year team for the 2011 AuSable River Canoe Marathon, a 120+ mile overnight race in Northern Michigan that starts at 9pm in Grayling and ends in Oscoda, where the AuSable River meets Lake Huron. They finished first in the rookie division with a time of 16 hours and 58 mins. Nice work, Matt and Mike Savoie!

 

Canoe Racers' Boat

 

Racers carrying their boat

 

Father-and-son Founders team

 

**Matt and Mike are wearing our multifunctional bike jerseys, which are available in our online and on-site company store. If they are out of stock, please contact us to pre-order: companystore [at] foundersbrewing [dot] com.

 

Announcing International #IPADay: A Social Celebration of Craft Beer

 

FOR IMMEDIATE RELEASE

 

San Diego, CA – July 7, 2011 – Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4, 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

 

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations–making it the perfect style to galvanize craft beer’s social voice.

 

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is an opportunity for breweries, bloggers, businesses, and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

 

Tips on How to Take Part:

  1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.
  2. On August 4, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd, or any other social media site.
  3. See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…
  4. Track down your favorite IPAs, those that you’ve been meaning to try, and those you’ve never heard of; share them with friends and share your thoughts with the world.
  5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

 

About International #IPADAY

Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.

 

For more information on events or how you can support #IPADay, visit http://ipaday.eventbrite.com or comment on this blog post and we’ll respond directly!

Hashtag: #IPADAY

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