Early this morning we made the decision, right or wrong, to limit the purchase of Kentucky Breakfast Stout (KBS) bottles to 1/2 case per person rather than the full case that we have done in the past and that we had communicated to our consumers.
First of all, we want to thank everyone for their support, their loyalty, and their appreciation for good craft beer–if nobody cared about KBS, we wouldn’t be sending out this communication because there would be no issue. The turnout for our release today was a testament to the dedication of the beer enthusiasts and to how far our industry has come over the years.
When we saw how many people had come from across the country to buy KBS, we were taken by surprise. We knew we couldn’t make everyone happy: with over 1000 people in line and only 315 cases to go around, the decision was made to try to get KBS to as many dedicated beer enthusiasts as possible so that the majority of those in line didn’t leave empty handed (though some still did). We cut our individual allocation in half; 634 people bought KBS and we ran out before the last 362 people got to the front of the line.
There is no way for us to predict what the response will be to releases like this. Last year, we were able to take care of the majority of those that waited in line, and we increased the number of cases for the release this year as much as we could. Unfortunately, because this beer is aged for about a year in bourbon barrels in the caves beneath Grand Rapids, we brewed it about a year ago–when we were still limited to the production capacity of a 30 bbl brewhouse. Next year’s release will be about three times the size, because we were able to brew it on our new 85 bbl brewhouse just recently. We understand that this will still, most likely, not get supply up enough to match demand for this product, but we see it as an improvement.
Our vision for our release parties has been to get the core beer enthusiasts to our brewery for a fun time, to foster new friendships and new stories to tell. We’ve always wanted it to be more about the experience than the beer that folks leave with, and we’re sorry if that experience today was tarnished for anyone because of the decision that we made early this morning.
We ask any of you that want to express your feelings about how our KBS bottle release was run to email us. The only way for a growing company like us to learn from events like this is for us to hear directly from the people that attended. We appreciate any constructive criticism that you’re able to send our way. Please send your email to info [at] foundersbrewing [dot] com with ATTN: KBS RELEASE PARTY in the subject line. We will collect these emails and will use them to re-evaluate the process through which we distribute KBS in the future.
Thanks again for all of your support and understanding.
–Mike Stevens and Dave Engbers, co-founders