Founders Brewing Co. and Epic Planks Announce Collaborative Ski and Snowboard Line
“Founders and Epic Planks have so much in common,” says James Barber, one of the owners of Epic Planks. “We’re both about enjoying life and being more than just a couch decoration.”
“We really respect what these guys are doing,” adds Founders Brewing Co. President and CEO, Mike Stevens. “We only use the best ingredients in our brewery, because we know that’s what’s going to make the best beer, and Epic Planks has the same philosophy with the materials they use to make their boards and skis. A quality product takes priority over profitability and efficiency for both of our businesses.”
Founders has been committed to supporting innovative and unique active lifestyle initiatives for years. They have sponsored a local bike team for years; donated $20,000 in 2010 to jump start the efforts of Grand Rapids Whitewater, a local nonprofit looking to restore the Grand River to its natural state; and helped kicked off the inaugural Grand Rapids Urban Adventure Races held earlier this year. They saw this as an opportunity to support winter sports nationwide.
“The partnership just made sense,” says Founders Vice President of Marketing and co-founder, Dave Engbers.
The snowboard in the new Founders line comes in the Stash Park and Stash AMP models and incorporates artwork from Founders’ winter seasonal Imperial IPA, Double Trouble ($425 retail for both boards, including tax). The skis come in either Epic Planks’ first model and flagship, the Crop Duster, or the Vaporizer, and are designed based on Founders’ newest year-round beer, All Day IPA, which will be released in February 2012 ($745 retail for Crop Duster, $690 retail for Vaporizer; both include tax).
The first round of pre-orders must be turned in by November 15 for delivery in January 2012. Orders will be accepted at the Founders company store and their online gear site. Other stores may carry the skis in the future—so be on the lookout for further announcements. Those who are in the greater Grand Rapids area are invited to the taproom on Tuesday, January 3, 2012, at 6pm, to pick up their skis and/or boards, snag some giveaways, and enjoy a one-of-a-kind, yet-to-be-announced, winter-sports-themed Founders beer on tap for a limited time only.
Founders Brewing Company opened their doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following with several beers lauded as winners of national and international awards in their respective categories. In 2009, they were ranked the second fastest growing brewery in the United States, and RateBeer.com rated them 2011’s second best brewery in the world.
Founded in 2009, Epic Planks focuses on innovation, feedback, and progress in order to craft premium handmade skis and snowboards. Guides at a number of Cat Skiing and Heli Skiing operations test their products on a regular basis because Epic maintains that the perfect product development platform is to put their skis and snowboards through the paces on the biggest mountains, every day of the season, by very good riders. They put out products designed for durability, performance, visual appeal, and affordability.
Much love to our friends at Epic Planks for helping make this happen!