Beer and Boards: New Founders Skis and Snowboards!

Founders Brewing Co. and Epic Planks Announce Collaborative Ski and Snowboard Line

Grand Rapids, Michigan, November 2, 2011—Founders Brewing Co. and Epic Planks announced the release of their collaborative skis and snowboards today.

“Founders and Epic Planks have so much in common,” says James Barber, one of the owners of Epic Planks. “We’re both about enjoying life and being more than just a couch decoration.”

“We really respect what these guys are doing,” adds Founders Brewing Co. President and CEO, Mike Stevens. “We only use the best ingredients in our brewery, because we know that’s what’s going to make the best beer, and Epic Planks has the same philosophy with the materials they use to make their boards and skis. A quality product takes priority over profitability and efficiency for both of our businesses.”

Founders has been committed to supporting innovative and unique active lifestyle initiatives for years. They have sponsored a local bike team for years; donated $20,000 in 2010 to jump start the efforts of Grand Rapids Whitewater, a local nonprofit looking to restore the Grand River to its natural state; and helped kicked off the inaugural Grand Rapids Urban Adventure Races held earlier this year. They saw this as an opportunity to support winter sports nationwide.

“The partnership just made sense,” says Founders Vice President of Marketing and co-founder, Dave Engbers.

The snowboard in the new Founders line comes in the Stash Park and Stash AMP models and incorporates artwork from Founders’ winter seasonal Imperial IPA, Double Trouble ($425 retail for both boards, including tax). The skis come in either Epic Planks’ first model and flagship, the Crop Duster, or the Vaporizer, and are designed based on Founders’ newest year-round beer, All Day IPA, which will be released in February 2012 ($745 retail for Crop Duster, $690 retail for Vaporizer; both include tax).

The first round of pre-orders must be turned in by November 15 for delivery in January 2012. Orders will be accepted at the Founders company store and their online gear site. Other stores may carry the skis in the future—so be on the lookout for further announcements. Those who are in the greater Grand Rapids area are invited to the taproom on Tuesday, January 3, 2012, at 6pm, to pick up their skis and/or boards, snag some giveaways, and enjoy a one-of-a-kind, yet-to-be-announced, winter-sports-themed Founders beer on tap for a limited time only.

Founders Brewing Company opened their doors in 1997 with the vision of creating some of the most unique craft beer in the world. Today, Founders has a loyal following with several beers lauded as winners of national and international awards in their respective categories. In 2009, they were ranked the second fastest growing brewery in the United States, and RateBeer.com rated them 2011’s second best brewery in the world.

Founded in 2009, Epic Planks focuses on innovation, feedback, and progress in order to craft premium handmade skis and snowboards. Guides at a number of Cat Skiing and Heli Skiing operations test their products on a regular basis because Epic maintains that the perfect product development platform is to put their skis and snowboards through the paces on the biggest mountains, every day of the season, by very good riders. They put out products designed for durability, performance, visual appeal, and affordability.

Much love to our friends at Epic Planks for helping make this happen!

Canadian Breakfast Stout: Taproom Release Information Announced

Grand Rapids, Michigan, September 1, 2011—Founders Brewing Co. Vice President/Director of Marketing Dave Engbers announced last month that the highly anticipated Canadian Breakfast Stout (CBS) will be the second release in the company’s 750mL “Backstage Series”. It will be released to the market on October 3, 2011, with a taproom release party on October 1.

The taproom release at 235 Grandville Ave SE in downtown Grand Rapids will begin at 11 a.m. on October 1. There will be about 1700 bottles available for purchase at $18 each. A strict limit of two (2) bottles per person will apply, and all bottles will be available on a first-come, first-served basis. Because a line is expected to form before 11 a.m., numbers will be handed out so that the line can remain intact once the taproom doors open. CBS will be featured on draft, and CBS merchandise will be available in the Founders company store, which is on the north end of the taproom. As with all Founders specialty products, growler fills will not be available for CBS.

There has been a great deal of anticipation and speculation regarding the upcoming release after the success of Blushing Monk, the series’ debut, earlier this year. Canadian Breakfast Stout is the epitome of why Founders launched the Backstage Series: it brings some of the brewery’s most sought-after beers, which have been available primarily at the taproom or at a few select events, to a much larger audience.

Canadian Breakfast Stout is an Imperial Stout brewed with a blend of coffees and imported chocolates, then aged in spent bourbon barrels that have most recently been aging pure Michigan maple syrup. The final product has had stellar reviews and is currently the fifth highest rated beer in the world on www.BeerAdvocate.com.

“Releasing small specialty batches is a great way for us to connect to our core beer enthusiast,” Engbers explains. “Fundamentally, we are a small brewery, and we love to do things our own way. This isn’t about flooding the shelves with a beer that we hope people will try; it’s about producing the best damn beer we can brew and offering it to those enthusiasts who have supported our passion for great beer.”

The company is not revealing any additional releases in the series, but Engbers says they will consist of many of the “popular one-offs” that have been offered in the taproom over the years and have become favorites among patrons and brewery staff. “I think part of what people love about Founders, besides our beer, is that we listen to what they are saying,” says President Mike Stevens. “With our new line, now we can offer them more of what they’ve been asking for.”

The company expects to release one more product in the 2011 Backstage Series later this year.